咨询服务市场面临的问题及对策

西方发达国家咨询服务市场已处于成熟发展阶段,而我国咨询服务业自本世纪80年代兴起以来,虽然经历了近20年的发展,目前依然处于初始发展阶段,咨询服务市场发育还不完善,与西方发达国家相比,还存在市场运行机制不健全、市场管理不规范、市场开发缺少扶持措施等较大差距。针对我国咨询服务市场存在的问题,建议采取以下四个方面的对策来促进咨询服务市场的发展:

Marketing as Innovation Strategy in Non Profit Sector in China： The Network of Influence ＂Guanxi＂

In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private sector, this paper provides a useful entry point for the understanding role of marketing within the nonprofit sector focused on China, the second worldwide economic power. A number of senior managers and directors from different Non-Governmental Organizations （NGOs） were interviewed of what they understood marketing to be and how they considered and implemented marketing within organizational strategy. The findings showed that while marketing was identified as an interesting and influential concept, Chinese nonprofit managers generally had a limited understanding of a marketing theory. The article further discusses reasons behind the dynamic based on personalized networks of influence used and the potential implications for nonprofit entities in China, a sector that plays a very noteworthy role in transformative economies.

The effect of experiential value, perceived quality and customer satisfaction on customer lifetime value： An example using Star Cruises

The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The authors have collected yield 268 questionnaires, by screening out 13 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 255 questionnaires were utilized in this study. The results show that experiential value, perceived quality and customer satisfaction have positive effects to customer lifetime value. Especially, experiential value has the strongest direct effect. Therefore, if resources are limited, the manager should focus on shaping the experiential value to increase customer lifetime value. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.

Literature Review of Marketing theory based on Big Data

Since the concept of big data was proposed, the theory on big data is concerned by public, academics, market watchers, researcher and so on, people explore all aspects of the Big Data Time, more than in academic, it has an impact on all areas in marketing,we collect some papers and extract its viewpoints that involve the theory, methods in this article, we hope that it helps to do research on the theory of big data in the field of marketing.

Working Capital Management Programs： Yesterday, Today, Tomorrow

The paper develops a view on the history and future of working capital programs and focuses on the state of the art in four remarkable years： 1900, 1930, 1960, and 1990. In these years, an operations approach, an accounting approach, an economic approach, and a capital market approach, respectively, were prevalent. The paper shows that all of the approaches have their merits for today＇s working capital management （WCM） programs and discusses useful working capital program indicators, taking into account the cash conversion cycle （CCC） and its delineation into accounts receivables （A/R）, inventory, and accounts payables （A/P） periods. This enables the author to take step ahead to the magic year 2020. Finally, the paper discusses briefly an academic development agenda.

Study on Growing Enterprise Operation Profit Management Method

With the rapid development of economy and constant improvement of social market economy system, the trade between countries is becoming more frequent and the competition is more intensified. As the main body of economy market, enterprises＇ competition is also expanding and strengthening, and fierce competition makes the disadvantaged enterprise withdrawal and also promotes the new enterprise. But the growing enterprise wants to grow sturdily, which is affected by many factors. It needs to face many challenges and cope with various problems. Some problems may not be in place, and they can not find any guidance examples, and this needs enterprise to analyze and choose. Slightly careless, emerging enterprises will be nipped in the cradle. This paper analyzes the operation management mode for the growing enterprise, based on this, it finds out the operation concept and proper operation mode suitable for the long-term development of enterprise, inorder to provide help for relevant stat^t：

Relationship Marketing： Interactions and Management

Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization.

Marketing Communications in Global Society

As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges

Goyo cashmere company, Mongolia

In general the Goyo firm is one of best Cashmere Companies in Mongolia which is already exports their goods and services overseas in market throughout the world, which means it has international trade and finance. In this report it is discussed the Goyo Cashmere Company and the Cashmere industry in Mongolia. And it is recommended one new business idea which makes the Goyo Cashmere Company competitive in the market and gives some the new opportunities that no other Cashmere firm have. And more on it is discussed strategies entering the overseas market with its related risks and ways of reducing the risks. For conclusion the Goyo cashmere according to the new idea it can successful in the market.

Social Psychology in the Marketing

Marketing psychology is science which studies socio-economic phenomena, and explain the application of social market, using psychological methods and theoretical, and is in-depth community school of learning; After nearly 20 years development, Chinese marketing psychology still emphasis on Western-style research, and seems to having divorced from a hot issue of market economy in a way yet to be in efforts to be used in marketing among psychology. Through the discussion of the applications of marketing psychology, trying to appeal to all the scholars return to create the purposes of marketing psychology, like other disciplines, like out of development path of striving to become typical combined with Chinese social market economy and psychology.

Toward the Effect of Audit Quality on Earnings Management——Empirical Evidence from Manufacturing Enterprises Listed in Shanghai Stock Market

Nowadays, earnings management is a hot issue, but most of the researches focus on the incentives of earnings management and few of them refer to the effect of audit quality on earnings management. In this study, we directly examine the effect of external audit quality on earnings management by using discretionary accruals. We find that the discretionary accruals of non-dual audit companies are significantly greater than those of dual audit companies. We also find that clients of non-First Ten auditors intend to report greater discretionary accruals than those of First Ten auditors.

Market Orientation and Business Performance in the Container Port Industry

Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports＇/terminals＇ internal and external environment.

The analysis of marketing strategy of fast fashion brand from the success of＂H＆M＂

In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.

Enhance product development capabilities and standardized management of enterprise

Standardization is the fundamental guarantee of the enterprise to ensure product quality, and improve market competitiveness; an important means of increasing economic efficiency and improving enterprise management level. Since the reform and opening, the adoption of international standards and foreign advanced standards as a major technical and economic policy and active promotion of it, has played a significant role in promoting economic development and improve our products competitive in the international market. Some of the industry increased awareness of the standardization in the fierce competition in the market, making the standardization as a competitive means to promote industrial upgrading and technological progress.