“互联网+”中小型外贸企业市场营销环境变化应对策略

在新时代下,现代“互联网+”中小外贸企业需要主动采取相应的应对措施以更好地应对市场营销环境的变化,实现现代“互联网+”中小外贸的健康、平稳、可持续地发展。文章重点阐述了当前“互联网+”中小外贸营销环境的重大变化,同时也在宏观与微观两个层次上剖析了适应营销环境变化的有效措施。

论企业应对市场营销环境变化的策略

改革开放以后,我国经济始终处于上升发展状态,特别是在加入国际贸易组织以后,我国经济发展更加迅猛,但同时也遇到了一些挑战,企业所面临的市场营销环境发生了显著变化。针对这种情况,我国企业就需要迎接挑战,提出有效应对策略,以推动我国经济进一步增强,提高我国企业在国际上的竞争能力。因此,本文将从市场营销环境变化趋势入手,从三方面提出企业应对市场营销环境变化的措施。

Strategy research of enterprises to cope with marketing environment changes

Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.