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设计项目的运营流程与市场行为学研究
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作者 蔡雪姣 成乔明 《家具与室内装饰》 2020年第3期56-58,共3页
设计项目运营狭义来说是一个设计过程,广义来说是设计过程和运营流程的总和;市场行为学包含了消费者行为、生产者行为和中介行为。设计项目运营对市场行为而言会刺激市场消费、加速市场更替、改良人们的生活状态以及创新人类的生存方式... 设计项目运营狭义来说是一个设计过程,广义来说是设计过程和运营流程的总和;市场行为学包含了消费者行为、生产者行为和中介行为。设计项目运营对市场行为而言会刺激市场消费、加速市场更替、改良人们的生活状态以及创新人类的生存方式;市场行为对设计项目运营而言具有明确项目目标、影响项目进度和完善项目种类的功能。在设计项目运营和市场行为相互影响下的设计市场中,形成了由政策主导、项目主导、创意主导和消费主导的四种运营模式。 展开更多
关键词 设计项目运营 市场行为学 设计市场 设计市场运营模式
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The Ecological Economic Model Based on Bounded Rational Agents
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作者 Jiang Jijiao 《Ecological Economy》 2005年第4期1-5,共5页
From the view of hominine bounded rationalities, this paper analyzes the important relationships between ecology and economics with behavioral finance. With a different focus, this paper adopts a new conceptualization... From the view of hominine bounded rationalities, this paper analyzes the important relationships between ecology and economics with behavioral finance. With a different focus, this paper adopts a new conceptualization of stock to show how this conceptualization leads to a new measure of the interaction between ecology and economics, based on bounded rational agents. The hierarchical structure of ecological economic system is described with a multi-agent sinmlation program. This paper also develops an ecological economic model, in which behavioral finance theories are applied to simulating the dynamics system. With the model this paper confirms, that macro-level indicalors of sustainability are predictably influenced by behaviors of bounded rational agents at the micro-level, We discuss the significance of these findings in order to better understand the ecological-economic system based on behavioral finance. 展开更多
关键词 ecological economy behavioral finanee MULTI-AGENT mental account
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