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国内外贸公司转内销战略的创新研究
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作者 马继强 宋昊澎 +2 位作者 高敏 孟令钗 杨周义 《商展经济》 2023年第10期86-88,共3页
在营销方式转变方面的专著和相关文献中,对于诸如营销级数的确定、营销成员的数量、营销成员的选择、对营销成员的激励与绩效评价等营销管理中的一般问题已经有了较为详尽的论述,本文不再讨论营销管理中普遍面临的一些问题,而是以国内... 在营销方式转变方面的专著和相关文献中,对于诸如营销级数的确定、营销成员的数量、营销成员的选择、对营销成员的激励与绩效评价等营销管理中的一般问题已经有了较为详尽的论述,本文不再讨论营销管理中普遍面临的一些问题,而是以国内对外加工贸易型服装企业为案例,阐述新的营销渠道策略的设计,以及如何制定和执行多渠道营销策略,从而获得较为突出的实践经验。 展开更多
关键词 营销方式 市场调分 内销战略 供应链体系
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Rejuvenating wood carving industry in Taiwan Sanyi: A perspective of strategic management
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作者 Yu-Ning Hu Jerome Chih-Lung Chou Chien-Kuo Wu 《Chinese Business Review》 2010年第6期27-31,共5页
This research aimed at providing suggestions to rejuvenate the wood carving industry in Taiwan Sanyi. The authors conducted interviews with representative store keepers and sculptors to gain industrial insights, and a... This research aimed at providing suggestions to rejuvenate the wood carving industry in Taiwan Sanyi. The authors conducted interviews with representative store keepers and sculptors to gain industrial insights, and applied the strategic matrix analysis developed by Dr. Seetoo to examine industrial conditions and formulate strategic suggestions for wood carving companies. The industry was found lack of market orientation, which was considered as the critical factor of the long term depression. However, a market of tourism for nostalgic and cultural experience started developing in the near area, providing opportunities for Sanyi wood carving industry to recover. The main suggestions the authors made are (1) restructuring the product scope to respond to the market, and (2) branding with resorts in near area. 展开更多
关键词 market orientation strategic matrix analysis Sanyi wood carving industry
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Analyzing the Impacts of Minimum Wage Standards on Reducing the Working Poor in China
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作者 Yongjian Hu 《Sociology Study》 2014年第7期573-580,共8页
During the past decades, the transformation of the labor market has significantly impacted on workers' wage structures and their employment in China. Along with the widening wage gaps and the growing income inequalit... During the past decades, the transformation of the labor market has significantly impacted on workers' wage structures and their employment in China. Along with the widening wage gaps and the growing income inequalities, the size of non-standard jobs expanded rapidly in China's urban labor market. As a result of this, the concept of working poor has become increasingly applicable to social and labor market realities in China, Based on the household survey data and by using quantitative analysis, this paper attempts to examine the interaction between the compulsory minimum wage standards and the working poor in the period of China's economic transition. The results show that for those whose monthly wages higher than the compulsory minimum wage standards were less likely to work poor and that workers with wages lower than the minimum wage floor were vulnerable to working poor, which supported the expectation that the implementation of compulsory minimum wages would help to reduce the risk of being a member among the working poor in China's urban labor market. 展开更多
关键词 Working poor minimum wage standards wage gaps logit model
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Research of tax system under fair tax perspective
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作者 Bingrong Wang 《International Journal of Technology Management》 2014年第1期74-76,共3页
As a whole society increasingly widespread concern in livelihood issues, at the growing disparity in income gap today, how to achieve a fair distribution of income, build a harnaonious society and realize common prosp... As a whole society increasingly widespread concern in livelihood issues, at the growing disparity in income gap today, how to achieve a fair distribution of income, build a harnaonious society and realize common prosperity has become a major problem in China's economic reform, which needs to be solved. Taxation as an important means of macroeconomic control the government, has a unique role to adjust income distribution and narrow the income gap. Taxation can not be replaced by other policies, the development of which has been confirmed by the practice in developed market economies of Western countries. In order to improve the distribution of income inequality in our country, we need to regulate the initial distribution and redistribution. Therefore, limiting public power, strengthening monopoly regulation and standardizing the labor market are the key, while the macro-control means, such as taxes, transfer payments and social security should be widely adopted. Practice during our transition period shows that adjusting personal income distribution through the tax system is an important part of the government's public policy, but also an objective requirement of building a socialist harmonious society. 展开更多
关键词 Tax fairness tax system harmonious society
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