中国大陆2002年度变频器市场调查结果初步披露——产品营销主推动力来自杂志 外资变频器品牌占据国内大部份额

由《电气时代》杂志社主办的“中国变频器市场有奖调查”自2002年8月份实施以来,得到了各行业朋友的大力支持,至今,收到问卷近千份。 该项调查引起了广大相关企业的关注,为满足企业的要求,本刊对调查结果进行初步的披露。 为了保证调查结果的准确性,本刊研究人员对所收的问卷进行筛选,初步确定510份有效问卷。该有效问卷涵盖了石化、冶金和机械等十几个行业,企业性质从国企到民营、从内资企业到外资企业普遍涉及。以下有关的调查结果是在该样本量的基础上得出的。

Implementing BIM in the German Architecture, Engineering and Construction Market---A Survey about the Potentials and Barriers

The research project ＂BIM--Potentials and Barriers＂ aims to analyze existing BIM practice and the barriers to the implementation of the approach in Germany. Overseen by an ＂advisory board＂ with high-profile field, public-authority and AEC （architecture, engineering and construction market） association representatives, a set of hypotheses has been drawn up and subjected to evaluation by means of a detailed survey. The survey, having identified the relevant stakeholders, first attempts to discover how BIM （building information modeling） is currently used. The potentials of the application of BIM in the different processes and target groups are also determined, as well as the barriers and constraints. Enhancement of the considered areas is an important project solution approach： Besides technological aspects, the analysis also focuses on contracting, norms and processes, as well as education, knowledge and role perception.

The Relevance of CARICOM＇s Existence to the Virgin Islands in the Context of Globalization

The purpose of this study was to consider the relevance of CARICOM＇s existence to the Virgin Islands （BVI）. Its relevance becomes more significant to the BVI and the Caribbean, by extension, when the globalization phenomenon is applied; a phenomenon that has been in existence for centuries. Overall, the study concluded that even though the BVI remains only an associate member of CARICOM and not of CSME, it still has an interest in the progress of the regional grouping and its trade initiatives. Over the years, CARICOM has been struggling with its identity as a unified grouping. Nonetheless, it was found that in an effort to combat the trade liberalization process, the grouping must find that inner connection to advance its agenda on the global stage. Accordingly, it has been suggested that CARICOM begin to focus on its strengths and opportunities in order for economic development across the region to occur. It has also been recommended that more serious considerations be taken towards the development of a comprehensive regional market for the trading of goods and services, that is, the Caribbean Single Market and Economy （CSME）. To substantiate its findings, the paper used the qualitative research approach, combined with a situation （SWOT） analysis.

The Outcomes of the Co-branding Strategy

The objective of this study is to investigate the outcomes of co-branding strategy in the assessment of the brand managers of analysed companies on European market and verification if a co-branding gives the opportunities for internal and external development. The analysis of correlation between the outcomes of co-branding and two major categories of co-branding strategy （ingredient branding and symbolic co-branding） are also important. In the paper the results of empirical studies are presented. Recent primary research （2009-2011） was conducted in 50 companies which are present in minimum three countries of Europe and have realized co-branding strategy for three years. Questionnaire surveys were carried out throughout all 120 identified companies. As a result, data from 50 companies were obtained, which amounted to 41.7% of all companies polled. The analysis of findings indicates the different outcomes in case of two major categories of co-branding strategy. The results show the general evaluation of the co-branded projects as well as the possibilities of the internal and external development. The results also emphasize the significance of symbolic character of the co-branding strategy. The recommendations in this study are set forth, of course, with the caveat as to the limitations of the sample. Nonetheless, it is believed that the results of this study will alert companies to the potential outcomes of co-branding taking into account the category of cooperation. This research has resulted in practical contribution. From the substantive stand point, this research has shed light on the outcomes of co-branding. This information can be useful for managers to understand which effects can be expected. From a theoretical and practical standpoint, this research contributes to brand alliances research and has provided a better understanding of outcomes of co-branding and the correlations between the possibilities of internal and external development and chosen category of co-branding strategy. This text may contribute to further research in this area and as a kind of motivator for further discussion on this topic.

Strategy for market expansion:medical services of Traditional Chinese Medicine

OBJECTIVE:To explore a possible strategy of market expansion for Traditional Chinese Medicine(TCM) medical services.METHODS:Based on literature study and the data collected through a survey with a specifically-designed questionnaire,a strategy was suggested for TCM medical services entities.RESULTS:The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine.CONCULSION:TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly.