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期刊销售新招:礼品大派送
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作者 吴乐平 《出版参考》 1999年第12期7-7,共1页
激烈的期刊市场竞争近来发生的变化颇值得玩味。那就是为了全面取悦于读者,增强期刊同读者的亲和力,以实现期刊的市场占有,许多高档期刊不约而同地展开了礼品派送的促销攻势。原来冷寂的期刊市场骤然显得热闹起来。这种由期刊社出资向... 激烈的期刊市场竞争近来发生的变化颇值得玩味。那就是为了全面取悦于读者,增强期刊同读者的亲和力,以实现期刊的市场占有,许多高档期刊不约而同地展开了礼品派送的促销攻势。原来冷寂的期刊市场骤然显得热闹起来。这种由期刊社出资向期刊购买者赠送各种礼品并受到读者欢迎的现象是国内一些豪华版杂志掀起的新时尚。许多期刊读者不仅满足于期刊的文化消费,也为那精巧。 展开更多
关键词 期刊销售 期刊社 礼品 期刊市场竞争 市场定位 文化消费 市场占有 期刊读者 市场销售系统 期刊发行工作
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Livestock Feed Marketing in Ethiopia: Challenges and Opportunities for Livestock Development 被引量:1
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作者 Mesfin Dejene Seyoum Bediye +4 位作者 Dawit Alemu Getu Kitaw Aemiro Kehaliw Getnet Assefa Getaw Tadesse 《Journal of Agricultural Science and Technology(A)》 2014年第2期155-168,共14页
This paper presents the feed marketing systems of Ethiopia in terms of feed demand and supply, feed quality issues, feed prices and price trends based on qualitative data generated through rapid market appraisal metho... This paper presents the feed marketing systems of Ethiopia in terms of feed demand and supply, feed quality issues, feed prices and price trends based on qualitative data generated through rapid market appraisal methodology. The results indicate that, the demand for roughages, agro-industrial by-products (AIBP) and compound feeds is showing increasing trend. The use of feed from commercial sources is, however, very limited due to shortage of feed supply and inefficient marketing system. The AIBP mainly from flour and grind mills, oil processing plants and breweries are in short supply and directly marketed to user or through traders. Consequently, most of the exiting feed mixers/processing enterprises are operating under capacity estimated at about 20%-30%. The main marketed roughages, which are mainly cereal straws and baled hay, are also in short supply. Feed prices are increasing from time to time and mainly exacerbated by the increasing trend in export market of AIBP and double taxation in mixed rations. There is no any feed quality control or assurance mechanism in Ethiopia. Precaution needs to be taken in the area of taxation in order to avoid double taxation. Implications to improve the feed marketing systems and opportunities for livestock development are drawn. 展开更多
关键词 Agro-industries by-products concentrate mixtures crop residues quality control taxation.
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