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灰数的白化变换在市场预算中的应用
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作者 黄林静 《河北大学学报(自然科学版)》 CAS 2002年第4期329-332,共4页
给出了灰数的白化变换的定义、运算及灰数的白化变换的期望值概念 .在此基础上研究灰数的白化变换在市场预算中的应用 .
关键词 灰信息 灰数 白化变换 市场预算 期望值 灰色数学 混合运算 乘法运算
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市场调研:一块不得不啃的硬骨头 被引量:1
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作者 刘进社 《编辑之友》 CSSCI 北大核心 2003年第4期32-33,共2页
从懒蚂蚁故事说开去 有一则懒蚂蚁的故事,大意是这样的:在一群蚂蚁中,大部分的蚂蚁在辛勤劳作,搬运食物,而一小部分蚂蚁在东张西望、交头接耳,不干活;无论蚂蚁多少,总有10%~20%的蚂蚁不干活.而当食物来源减少,当蚂蚁窝遭到毁坏时,勤劳... 从懒蚂蚁故事说开去 有一则懒蚂蚁的故事,大意是这样的:在一群蚂蚁中,大部分的蚂蚁在辛勤劳作,搬运食物,而一小部分蚂蚁在东张西望、交头接耳,不干活;无论蚂蚁多少,总有10%~20%的蚂蚁不干活.而当食物来源减少,当蚂蚁窝遭到毁坏时,勤劳的蚂蚁不知所措,束手无策,不知道该怎么办,这时,懒蚂蚁就站出来,带领蚂蚁到它早已侦察好的新的食物来源地. 展开更多
关键词 出版社 图书出版 市场调研 编辑工作 市场竞争态势 市场研究预算
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推行全面预算管理——长沙移动通信公司全面预算管理实践 被引量:4
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作者 熊逆波 《移动通信》 2003年第5期85-87,共3页
1概论 2002年7月以来,为了适应企业上市运作的需要,在实践中探索出一条符合移动通信企业实际的预算管理方法,我公司根据当前企业财务预算管理实际,以湖南省移动通信有限公司经营绩效考核办法以及省公司预算指标体系为指导,开展了为期10... 1概论 2002年7月以来,为了适应企业上市运作的需要,在实践中探索出一条符合移动通信企业实际的预算管理方法,我公司根据当前企业财务预算管理实际,以湖南省移动通信有限公司经营绩效考核办法以及省公司预算指标体系为指导,开展了为期10个月的全面预算管理试点工作. 展开更多
关键词 全面预算管理 长沙移动通信公司 市场预算 财务管理
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信息集锦
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《中国药业》 CAS 1998年第7期18-19,共2页
关键词 康莱特 青霉素 信息集 复方南星止痛膏 渗透率 天然植物 保健品 高丽红参 市场预算 淋巴细胞系
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财务的平衡木
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作者 陈蓉 向朝晖 《环球供应链》 2005年第2期134-135,共2页
电影《大腕》里.大腕级导演泰勒的葬礼,依照路易王的策划,举办成了个节目丰富多彩.形式类似欢乐总动员,同时又有点象赈灾义演一样的公众活动。由于葬礼将向全世界转播,有众多公司不惜花大价钱在葬礼上做产品广告。死去的泰勒成了... 电影《大腕》里.大腕级导演泰勒的葬礼,依照路易王的策划,举办成了个节目丰富多彩.形式类似欢乐总动员,同时又有点象赈灾义演一样的公众活动。由于葬礼将向全世界转播,有众多公司不惜花大价钱在葬礼上做产品广告。死去的泰勒成了一部赚钱的机器。于是.肃穆的泰勒遗像也被设计成广告载体,自上而下如水波翻滚,变成色彩鲜艳的健身饮品广告。 展开更多
关键词 财务部门 公司 财务管理 内部管理结构 财务分析 成本控制 市场预算
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The Future Development of Small and Medium Budget Movies
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作者 Peng ZHU 《International Journal of Technology Management》 2014年第3期63-65,共3页
Since "Heroes" ' s success in 2002, local blockbusters has found its own way to make profit. "Make big movie, earn big money" has become an indisputable fact. But within the 330 movies made in China in 2006, only... Since "Heroes" ' s success in 2002, local blockbusters has found its own way to make profit. "Make big movie, earn big money" has become an indisputable fact. But within the 330 movies made in China in 2006, only very few of them are blockbusters, and the rest can all be classified as small and medium budget films. In particular, the low budget production in 2006, a small film "Crazy Stone" ' s unexpected success aroused wide attention from people both inside and outside the industry. With investment of several million, it has won over 20 million Box office. Coupled with the subsequent "Still Life" who has won international awards, plus, a large number of small and medium cost movies such as "Nintendogs" , "utter confusion" , "My name is Liu Yuejin" , "year-round," and so on has won huge applauses from the audiences, the small and medium budget movies become a dazzling landscape in the whole movie market. Since then, discussions about such movie became one of the hottest debated topics in the movie industry. 展开更多
关键词 STORYTELLING Localize FINANCING Prebooking Secondary Market Art Film Line
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Integration of strategy, budgetary management and internal control system: A case of Sinochem Corporation
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作者 ZHENG Ting-ting CHEN Guo-gang YU Zeng-biao 《Journal of Modern Accounting and Auditing》 2009年第5期19-29,共11页
How budgetary management as a tool for planning and controlling of business operations is aligned with strategy and internal control system may not be problematic to American firms but is the most challengeable to lar... How budgetary management as a tool for planning and controlling of business operations is aligned with strategy and internal control system may not be problematic to American firms but is the most challengeable to large corporations in China. The case of Sinochem Corporation demonstrates the ways that budgetary management is linked with 3-year strategic planning at corporate level via yearly operating plans at business levels, and that budgets are integrated with internal control system into a device of task control to monitor whether business operations are on the track toward strategy. It is learned from the case that Chinese corporations have initiated different practices than American firms in solving the same issues. 展开更多
关键词 budgetary management STRATEGY internal control system task control
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Reflections on the Microeconomic Basis for Soft Budget Constraint in the Market Economy
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作者 林光彬 《China Economist》 2012年第1期68-76,共9页
Historical analysis of the market economy indicates that soft budget constraint is becoming increasingly pervasive and broad-rooted. Using an analysis of micro-level entities in the market economy, this paper describe... Historical analysis of the market economy indicates that soft budget constraint is becoming increasingly pervasive and broad-rooted. Using an analysis of micro-level entities in the market economy, this paper describes how soft constraint derives from interdependence among corporations, banks, and the government. Soft constraint is explained in relation to changes in concentrated shareholding ownership, the increasing dominance of the financial sector, and financial insurance. We conclude: 1) concentrated shareholding ownership and institutionalized soft budget constraint create sub-optimal allocation of resources in the market economy; 2) neoclassical microeconomic principles cannot explain the economic actions of organizations in the market economy and should be revised; 3) externalities associated with soft budget constraint have spread across the globe to become both the cause and primary effect of cyclic global financial and economic crises. Hence, the government, banks, and the corporate sector must work together to overhaul supervisory mechanisms. On a global level, governments must collaborate to build a new international economic order. Correcting imbalances in international reserve currencies and fortifying administration of cross-national economic organizations will mitigate the effects of soft budget constraint. 展开更多
关键词 market economy micro-level entities soft budget constraint externalities economic crises
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中国市场究竟有多大
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作者 陈锡文 《人民检察》 北大核心 1997年第4期60-60,共1页
关键词 中国市场 购买力 农民人均收入 零售商品 市场预算 消费需求 生产结构 产品对象 农村人口 中国经济
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以市场为轴心不断拓展销售领域
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作者 许荣福 勤键 《上海工艺美术》 1995年第3期25-27,共3页
人说:“牌子是最大的资产”,对消费者来说,牌子代表信心、信赖;对厂商来说,牌子是企业最大的资产或资本,也是全年苦心经营的积累。牌子不仅对旅游业重要,而对营销活动的购物者更为重要。因为,消费者仅凭外观无法判断同类产品的优劣,必... 人说:“牌子是最大的资产”,对消费者来说,牌子代表信心、信赖;对厂商来说,牌子是企业最大的资产或资本,也是全年苦心经营的积累。牌子不仅对旅游业重要,而对营销活动的购物者更为重要。因为,消费者仅凭外观无法判断同类产品的优劣,必须要经过比较后才能确认,对于历史佐证的牌子。 展开更多
关键词 销售领域 玉雕 轴心 玉器 销售人员 市场预算 礼品 售主 保健 原素
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FORECASTING NIKKEI 225 INDEX WITH SUPPORT VECTOR MACHINE 被引量:1
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作者 HUANGWei YoshiteruNakamori +1 位作者 WANGShouyang YULean 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2003年第4期415-423,共9页
Support Vector Machine (SVM) is a very specific type of learning algorithms characterized by the capacity control of the decision function, the use of the kernel functions and the sparsity of the solution. In this pap... Support Vector Machine (SVM) is a very specific type of learning algorithms characterized by the capacity control of the decision function, the use of the kernel functions and the sparsity of the solution. In this paper, we investigate the predictability of financial movement direction with SVM by forecasting the weekly movement direction of NIKKEI 225 index. To evaluate the forecasting ability of SVM, we compare the perfor-mance with those of Linear Discriminant Analysis, Quadratic Discriminant Analysis and Elman Backpropagation Neural Networks. The experiment results show that SVM outperforms other classification methods. Furthermore, we propose a combining model by integrating SVM with other classification methods. The combining model performs the best among the forecasting methods. 展开更多
关键词 support vector machine forecasting multivariate classification
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