国内外1，4-丁二醇的市场分析

分析了国内外1，4-丁二醇的生产消费现状及发展前景。近年来，随着亚太地区，特别是中国大陆多套新建或扩建装置的建成投产，世界1，4-丁二醇的生产能力稳步增长。2014年，全世界1，4-丁二醇的生产能力达到317．3万吨，2013年的消费量达到约162．0万吨，预计2018年生产能力将超过400．0万吨，消费量将达到约200．0万吨。2014年我国1，4-丁二醇的生产能力达到167．9万吨，2013年的表观消费量约为52．3万吨，预计2018年消费量将达到约70．0万吨，而生产能力将超过280．0万吨，产能已经出现过剩，未来竞争将十分激烈。今后应该慎重上新装置，积极开发新技术，降低生产成本，提高产品质量；积极拓展新的应用领域，以扩大需求量。此外，还应积极扩大出口，以确保相关行业健康稳步发展。

Strategic group theory： A customer-oriented view

Barney and Hoskisson （1990） argue that the strategic group research has neither established the existence of strategic groups, nor their relationship to firm performance. The primary reason behind the unsatisfactory results is the lack of a theoretical framework： what strategic variables to include in the analysis and their relative importance; the definition of an industry, and how to make competitive strategy operational. First, the author presents a customer-oriented theory of management which submits that, like Procter and Gamble, understanding customers should be the primary focus of a business. Second, the author proposes an integrated approach to competitive strategy. Because customer-perceived quality is far more critical to long-term success than any other factor, it should be the centerpiece of competitive strategy. The author suggests that competitive strategy should be divided in two interdependent dimensions： external and internal. It is the external strategy that should be considered the primary dimension because it reflects the customers＇ perspective, and provides a sense of direction regarding how the internal resources should be used. Next, the author presents an operational framework of competitive strategy which proposes that the best route to market share leadership in consumer markets is competing in the mid-price segment, offering superior quality compared to competition at a somewhat higher price： （1） to maintain an image of quality, and （2） to ensure that the strategy is profitable and sustainable. Finally, the author offers a framework of business or industry definition that extends Abell＇s （1980） three dimensions to seven. He suggests that an integrated approach to market segmentation provides the foundation for conducting strategic group analysis in consumer markets. So, in strategic group research, we need a bottom-up approach that begins with a product-market segment. In each product market, real competition occurs at the brand level. This is the ground where actual competitive wars are fought, and this is where the rich dynamics of competition often come to light.

Sand Storage, Extending the Shelf-Life of Fresh Sweetpotato Roots for Home Consumption and Market Sales

Uni-modal rainfall pattern has long dry spell wherein sweetpotato is scarce, expensive but cheap at harvest. The crop is mostly consumed, processed or sold. Extending shelf-life of roots is crucial for Malawi and Northern Ghana as the crop has high value. Trials were conducted in the countries at the community level. In the dry season, temperature is cool in Malawi while warm in Ghana, but thru harmattan, the night is cool with low relative humidity. In Malawi, orange-fleshed sweetpotato Zondeni var., white and yellow types were assessed in three types of storage, Afghan ventilated pit store, storage in dry sand of pit-steps, and of a granary In Ghana, local moistened heap and sandbox were compared. In Malawi, weight losses were calculated relative to the quantity stored at start, it was not cumulative. At 1.5 months no significant difference was among treatments. By 3.5 months the pit-steps method emerged to be superior and continued to 6.5 months. Losses in granary were due to shriveling, in the pit-stepsdue to termites and rats, and in ventilated pit due to termites, rats and Java black rot. Sprouting was high in pit-steps, but it was simply removed and roots returned to storage. At 6.5 months, the beta-carotene of Zondeni roots was traceable. Farmers gained high price when selling them as roots were scarce. Women favored the pit-steps because it was manageable. In Ghana, the sandbox was superior to local moistened heap. Methods designed were suitable for home consumption, but will require modification for commercialization.

Status of China's Refined Oil Products Consumption and Forecast on Demand During the“11th Five-Year Plan”Period

The author used two common methods in this industry, i. e. the ＂Consumption Coefficient Method＂ and the ＂Elasticity Coefficient Trend Method＂, to forecast the refined oil product demand in 2010. Through analyzing and comparing the two forecast results, it is projected that the demand for finished product oils in 2010 will be in the range of 220 to 240 million tons a year. In addition, out of concern about the total oil products consumption to exceed 600 million tons/year in 2020, the author puts forward suggestions and measures aimed at conservation of oil products and application of alternative fuels.

A Cross-Cultural Initiative： Engaging China＇s Middle Class

This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues： domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels.

An Empirical Investigation of the Resource-based Antecedents of Customer Value in Turbulent Environments in China

With the increasingly turbulent environment and the significant role of customers in business success, creating and delivering superior customer value by deploying unique competences of a firm has been winning more attention. However, studies of customer value seem rather divergent and fragmented, and few studies, if any, have been conducted to identify the distinctive capabilities that determine the effective and efficient creation and delivery of customer value. This paper tries to bridge such gaps and explores the fundamental antecedents of customer value in turbulent environments in perspective of a resource-based theory. Based on the structural equation models developed, we find that technological competences, integrative competence and strategic flexibility are the key resource-based antecedents of customer value while no evidence is found to support the impact of marketing competences on customer value. Furthermore, only the moderating role of marketing turbulence in the relationship between customer value and strategic flexibility is detected and supported.

Analysis of Waste in the Production of Concrete Blocks---A Case Study in the Goias Industry

An ever more demanding consumer market and the need for companies to be more competitive have led organizations to try to eliminate waste. This research is a case study which presents a proposal for intervention in order to improve performance of a pre-cast concrete block factory in outer Goihnia. As a first step, waste in the production process was identified through analysis of data on time involved in each step of the process. Then, applying the concepts of lean production, a list of activities was drawn up with a view to eliminating non-value-added work, identifying waste, decreasing cycle time, streamlining the production process and increasing the flexibility and transparency of the process. From the results, it was possible to identify the sources of waste and provide management with information for strategic decisions about production. Finally, various suggestions were made with a view to eliminating or mitigating bottlenecks in the production process.

On Issues of Large-Scale and Long-Distance Transmission of Wind Power

While having constantly developed for five years,China's wind power meets its bottleneck of further development in fast-growing areas due to the insufficient market accommodation.In contrast,the Central China and the East China have experienced the shortage of coal,oil and natural gas for power generation in recent winters.Hence,how to handle the discrepancy between insufficient accommodation and short energy supply has become the focus of attention both domestically and abroad.Taking Jiuquan Wind Power Base as an example,the reverse distribution between the energy resources and the consumer market,the wind power accommodation and the energy transmission are analyzed;the necessity and feasibility of long-distance power transmission are also discussed,which presents a technical roadmap for the long-distance transmission of thermal and wind power in combination.

International Development Strategies of Luxury-goods Players in China

The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research questions are： ttow luxury companies have developed distribution strategies in the Chinese markets？ What are the main formats of distribution for the Chinese markets？ Are there any differences in the internationalization process between the main players of the luxury markets and the smaller ones？ The methodology is based on the analysis on multiple-case ~.nalysis on a sample of luxury-goods companies and identifies and compares the different strategies used by the players analysed. The research process starts from identifying and selecting the most well-known companies operating in the luxury branded sector, which have established a presence in the Chinese market with their own brand, collecting secondary data for the selected companies （website, corporate profile, articles on websites and in trade magazines and interviews with the management）, analysing the data collected and interpreting the main results to have emerged from the research. The main findings and conclusions are that the route to development in the Chinese market taken by the players in the luxury-goods sector, historically undertaken by delocalising production operations, has in recent years begun to accelerate with new forms in play, principally linked to distribution. The Chinese market tbr luxury brands is ever more an outlet market rather than a production hub. The ability to create brand awareness will become a key factor for successful consolidation of the competitive position in this market, an operation that can only be performed through distribution. Moreover, Chinese high-end consumers are becoming ever more demanding, seeking out an ever more sophisticated shopping experience. Just as happening in other markets, opening directly operated stores is a strategic choice for reaching and convincing end-consumers, since these stores become their point of contact with the brand. Creating a shopping experience plays a central role in communicating the values, heritage and spirit of the brand to consumers. Global luxury-goods enterprises are multiplying their investment in opening new sales outlets, using different formats to create distribution system that is predominantly selective but that ensures adequate distribution coverage. The development of direct distribution channels, alongside the more traditional forms of indirect presence, is accompanied by the more innovative players developing the digital channel to accompany and support their retailing activities.

试析新闻伦理失范背后的现代性因素

新闻伦理失范是当今媒介社会的一个重要现象。造成失范的原因并非仅仅是伦理观念的缺失,在更本质的层面,它是社会现代性发展带来的某种必然结果。现代性的"三足鼎"——社会分工、技术和市场逻辑,分别造成伦理责任角色化与评判标准碎片化、伦理内容虚无化以及伦理约束力的消解化。这些受现代性冲击而异化的伦理观念,已经深入新闻工作者和消费者的骨髓,并在新闻领域一次次上演着伦理失范的悲剧。只有清晰地意识到失范现象背后的现代性因素,才是促进未来新闻伦理发展的出路。

Dynamic Routing Combined to Forecast the Behavior of Traffic in the City of Sao Paulo Using Neuro Fuzzy Network

The challenge of keeping and getting new customers drives the development of new practices to meet the consumption needs of increasingly tends to micro-segmentation of product and consumer market. The new consumption habits of brazilians brought new prospects for market. The objective of this paper is to develop of a dynamic vehicle routing system supported by the behavior of urban traffic in the city ofSao Paulo using Neuro Fuzzy Network. The methodology of this paper consists in the capture of relevant events that interfere with the flow of traffic of the city of Sao Paulo and implementation of a Fuzzy Neural Network trained with these events in order to foresee the traffic behavior. The system offers three labels of hierarchical routing, thus is possible to consider not only the basic factors of routing, but too external factors that directly influence on the flow of traffic and the disruption which may be avoided in large cities, through alternative routes （dynamic vehicle routing）. Predicting the behavior of traffic represents the strategic level routing, dynamic vehicle routing is the tactical level, and routing algorithms to the operational level. This paper will not be discussed the operational level.

Research on Optimal Delivery Days and Customer Satisfaction Based on Quality Costs

Customer satisfaction is an important index to evaluate the competitiveness and efficiency of an enterprise. Every enterprise is confront with the subject of supplying with the customer satisfactory products at the lowest costs and the highest manufacturing speed. Regarding the delivery days of a coach company as a design variable, this paper builds up an optimization model of customer satisfaction, and suggests an effective method to reduce costs and increase customer satisfaction based on analysis and research.

Filling Behavior of Wood Plastic Composites

WPC （wood plastic composites） are a young generation of composites with rapidly growing usage within the plastics industry. The advantages are the availability and low price of the wood particles, the possibility of partially substituting the polymer in the mixture and sustainable use of the earth＇s resources. The current WPC products on the market are to a large extent limited to extruded products. Nowadays, there is a great interest in the market for consumer products in more use of WPC as an alternative to pure thermoplastics in injection molding processes. This work presents the results of numerical simulation and experimental visualization of the mold filling process in injection molding of WPC. The 3D injection molding simulations were done with the commercial software package Autodesk~ Moldflow Insight 2016 （AMI）. The mold filling experiments were conducted with a box-shaped test part. In contrast to unfilled polymers, the WPC has reduced melt elasticity so that the fountain flow often does not develop. This results in irregular flow front shapes in the molded part, especially at high filler content.

The Consolidation of Youth Lifestyle in the 1960s： Swinging London Through The Drapers＇Record Magazine

This paper discusses how consumerism boosted youth lifestyle in the 1960s--mainly through modem magazines （particularly in Britain） and built a territorial symbolic identity through fashion. In the 1960s, the consolidation of youth culture becomes an international phenomenon. With the development of ready-to-wear, adolescents begin to be target as a consumer market. The music and fashion industries unite to create and advertise youth lifestyle. The fashion shifts from Paris to London. Magazine articles and publicity set the latest trends. The method applied is research in primary source--the British journal The Drapers＇ Record aiming to recognize fashion transformation and juvenilization in this period of time. The magazine shows ads and fashion editorials （mainly feminine）, articles and news about fashion trend. There is also a brands guide for shoppers and retailers. The magazines used in the research are from 1964 to 1967, July and August issues, when the fall-winter trends are shown. From 1964 on, we notice the orientation towards a juvenile market and style, but these trends will only fully materialize through 1967. It leads to the conclusion that between 1965 and 1967 fashion juvenilization developed, reached its peak and global range.

Positive study on the construction of consumption online platforms in colleges ＆ universities

Currently, online shopping has become an option in people＇s daily consumption, especially for large groups of college students. Based on the practical research of consumers groups of college students, this paper analyzes the affecting factors on consumers＇ satisfaction among groups of college students, and also tests the affecting factors. Thus, the authors give their proposals on how to build the consumer online platforms in colleges and universities, and the prospects forecast on the campus online market.

Globalization and Local Strategy： The IKEA Experience in Apulia

The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationship between marketing and territory. Marketing is usually described as a set of tools used by businesses to promote the exchange of goods and services produced in order to fully meet the demand of the community of the territory in which they operate. Therefore, to apply marketing to the territory, one needs to identify a set of rules for programming, evaluation, and promotion, in order to attract producers and consumers to an area, in which there are both tangible and intangible factors. The ability to create a development process is not only related to the possession of these factors, but also and above all to the ability to make them cohesive so that the area as a whole has more value than its individual components. In this paper, the authors show that it is not so much the actions carried out by local political institutions, but those of IKEA~ itself have contributed to the improvement of the area around Bari, where it has chosen to open a store.

Analysis on the consumers＇ choices and the equilibrium in durable market which includes secondary markets

This paper presents a framework to study consumers＇ behaviors and the equilibrium in a durable market which includes secondary markets. The author puts forward a two-period model extending the Tirole＇s literature, and analyzes the equilibrium in the used durable market under perfect and imperfect information. Moreover, the conclusion shows the important role of information to consumers＇ behaviors and the equilibrium in the entire market.

The analysis of marketing strategy of fast fashion brand from the success of＂H＆M＂

In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.

Modeling and of Diatom Mud in Residential Space and the Application Scenario Research

Our original ecological diatom mud qualities as a starting point for research, analyzes people’s consumption concept, aesthetics, environmental protection awareness. This article describes the basics and the origin of diatom mud, diatom mud analyzes the features, functions and defects, the diatom mud paint and wallpaper were compared to explain the process and the market situation diatom mud, silicon Prospects algae mud were discussed. Through analysis of this environmentally friendly decorative paint diatom mud, summed diatom mud there are some problems in the conventional construction; through research and exploration of the diatom mud module series is proposed in the form of modules forming diatom mud can serialization assembly decorative product design concept.

Research on Difference of Tourism Consumption Behavior of the Youth

The tourism consumption behavior of the young people has significant effect on the present social tourism consumption behavior. Intensifying the research on tourism consumption behavior of the youth group helps to explore the hot spot of tourism consumption, and designing specific marketing programs and taping into consumption potential is the key to market development. The research takes the university students in the youth group as an example to analyze the features and difference of tourism consumption behavior and observe tourism consumption marketing of the university students, for providing reference for the expansion of tourism market.