Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s...Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s Attribution Theory （Weiner＇s AT） is an appropriate theoretical framework for the study of message framing and health communications. Weiner＇s AT proposes a specific motivational sequence that may explain cognitive, emotional, and behavioral responses to message frames. Propositions regarding relationships between message frames, causal attributions, and emotional and behavioral responses are presented to guide future research. The implications of this attribution-based message-framing process for future research are discussed展开更多
文摘Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s Attribution Theory （Weiner＇s AT） is an appropriate theoretical framework for the study of message framing and health communications. Weiner＇s AT proposes a specific motivational sequence that may explain cognitive, emotional, and behavioral responses to message frames. Propositions regarding relationships between message frames, causal attributions, and emotional and behavioral responses are presented to guide future research. The implications of this attribution-based message-framing process for future research are discussed
