Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Ba...Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.展开更多
The major element, trace element and rare earth element(REE) of the intrusion rock from the Dachang ore field in Guangxi, China, were analyzed. The results show that the phenocryst(about 15%) and matrix(about 85%...The major element, trace element and rare earth element(REE) of the intrusion rock from the Dachang ore field in Guangxi, China, were analyzed. The results show that the phenocryst(about 15%) and matrix(about 85%) mainly consist of quartz, K-feldspar and plagioclase. The rock is composed of low content of Si and high content of Al2O3, low contents of Ca, Fe2O3, Na, TiO2, etc. The intrusion rock has the medium alkali content, attributing to K-rich type rock; and contains medium to low REE contents, of which light rare earth elements(LREEs) and heavy rare earth elements(HREEs) are highly fractionated, showing a weak negative Ce anomaly and a negative Eu anomaly. These rocks are enriched in LREE, and the large ion lithophytes elements(LILE) are rich in Rb, Sr, and U; the high-field-strength elements(Nb, Th, etc) are relatively depleted. The REE chondrite-normalized patterns are consistent with the overall, roughly indicating their similar characteristics, sources and evolution. The intrusion rock mainly formed during the collisional and within-plate periods.展开更多
Being of semiotics, advertisement discourse provides people not only with delighting colors, outlines and constructions but enlightening sounds. As a result, it is more of a realization of social culture than of econo...Being of semiotics, advertisement discourse provides people not only with delighting colors, outlines and constructions but enlightening sounds. As a result, it is more of a realization of social culture than of economics. This paper, from the point of semiotics, discusses advertisement discourse under the social cultural background, together taking some Chinese advertisements for instances.展开更多
文摘Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.
基金Project(41202051)supported by the National Natural Science Foundation of ChinaProject([2014]76)supported by the Platform of Scientific and Technological Innovation for Hunan Youth,China+1 种基金Project(2014T70886)supported by the Special Program of the Postdoctoral Science Foundation of ChinaProject(2012M521721)supported by China Postdoctoral Science Foundation
文摘The major element, trace element and rare earth element(REE) of the intrusion rock from the Dachang ore field in Guangxi, China, were analyzed. The results show that the phenocryst(about 15%) and matrix(about 85%) mainly consist of quartz, K-feldspar and plagioclase. The rock is composed of low content of Si and high content of Al2O3, low contents of Ca, Fe2O3, Na, TiO2, etc. The intrusion rock has the medium alkali content, attributing to K-rich type rock; and contains medium to low REE contents, of which light rare earth elements(LREEs) and heavy rare earth elements(HREEs) are highly fractionated, showing a weak negative Ce anomaly and a negative Eu anomaly. These rocks are enriched in LREE, and the large ion lithophytes elements(LILE) are rich in Rb, Sr, and U; the high-field-strength elements(Nb, Th, etc) are relatively depleted. The REE chondrite-normalized patterns are consistent with the overall, roughly indicating their similar characteristics, sources and evolution. The intrusion rock mainly formed during the collisional and within-plate periods.
文摘Being of semiotics, advertisement discourse provides people not only with delighting colors, outlines and constructions but enlightening sounds. As a result, it is more of a realization of social culture than of economics. This paper, from the point of semiotics, discusses advertisement discourse under the social cultural background, together taking some Chinese advertisements for instances.