“广印展”将于7月在上海举办

“上海国际印刷、包装、纸业展览会”和“上海国际广告展”(简称“广印展”)将于2007年7月3～6日在上海新国际博览中心举办。

2011中国(广东)国际印刷技术展览会暨中国国际网印展媒体周成功举办

2010年10月10～13日,"2011中国广印展暨中国国际网印展大中华区媒体周"在广东东莞厚街国际大酒店成功举办。

Socially Responsible Consumer Behavior and Its Effectiveness on Advertisements in India

Growing environmental and social evils made the people around the globe realize the fact that their luxurious lifestyle and irresponsible consumption have destroyed the earth beyond its natural healing capacity. Magnitude and intensity of the repercussion pressurized them to understand sustainable and socially responsible consumption that has a direct bearing on the possible solution to the problems. Hence, this paper attempts to investigate the effect of age, education, income and gender on socially responsible consumption behavior of Indian consumers and whether the advertisements with social responsibility theme work better among socially responsible consumers. The exploratory study has been executed on a sample of 250 respondents from Tamil Nadu, Pondicherry, Uttar Pradesh and Bihar by adopting convenience sampling method. Univariate ANOVA {：Analysis of Variance） has been applied to test the research expectations. Results indicate that demographic variables get less to do with the socially responsible consumption behavior of the respondents and social responsible theme as a communication strategy can reach the target audience irrespective of their concern for socially resnonsible ~on^lJrnntion

Exploring Gender Stereotypes in American and Mexican Magazine Advertisements

This study analyzed gender stereotypes in American and Mexican magazine advertisements. The researchers conducted a content analysis of four major fashion magazines （i.e., Vogue, Cosmopolitan, People en Espahol, and Vanidades）, using KANG＇s （1997） scales of gender behaviors inspired by Goffman＇s （1979） gender studies. The researcher obtained findings by averaging the overall sum of each country＇s stereotypes by comparing them for any similarities or disparities. The results suggest a similar amount of gender stereotypes across both countries, specifically in the gender categories of ＂feminine touch＂, ＂licensed withdrawal＂, and ＂body display＂. Overall, findings from this study provide further implications for future researchers and marketers. Future researchers should further analyze gender behavior by conducting a longitudinal study of the various types of gender stereotypes at an international level. Additional implications and future research ideas are discussed throughout this research.

Centering Marginalized Voices： The Study of Community Radio in India as an Agent of Social Change

Community Radio is a medium which the different threads mingle together brings different social threads together and weaves a vibrant fabric where all without compromising their original composition. Freedom of speech and expression is the cornerstone of this medium. In India, Community Radio started its journey in 2004, with the purpose of bringing different sections of the society together so that they can share their experiences, fears, and ambition. Social intervention has been one of the primary agenda Community Radio. Through various awareness-raising programs, it aims to bring positive social change in the lives of people residing around its transmission zone. It also aims to include different sub-sections of its community who are often excluded from the mainstream media.

A Political Aspect of the Korean Wave in Taiwan

Studies of the Korean Wave in Taiwan have construed the genesis of the Wave as either accidental, evitable, or taken it for granted. Problematising the genesis of the Korean Wave in Taiwan, the paper proposes to see it as the product of social and political forces pertaining to a specific moment of history of Taiwan. Other than deeming the genesis categorically as a cultural instance, it argues that the Wave is in effect the production manufactured at the convergence of social political changes at a historical moment unprecedented in Taiwan history. To respond to the new social and political conditions, the Korean Wave is deliberately appropriated as the extension of social institution and political control for the purpose of prolonging class interests of the traditional rulers. By means of mammoth circulation and transmission of print media and television broadcast, the Wave is immediately called into being and captivates a throng of Taiwan Residents audience. In return, the overwhelming popularity of Korean TV dramas is capitalized on politically besides socially and culturally in order to meet new needs. Resiting the Korean Wave in Taiwan in the social and political processes at the specific moment of Taiwan history, its genesis is thereby complicated and overdetermined on top of the advanced and promised drama qualities and productions. Inevitably a limited view, however, the paper is hoped to provide an alternative aspect to the studies of the Korean Wave either in Taiwan or other regions.

Between Manuscript and Print： Literary Reception in Late Medieval France. The Case of the Songe de la Pucelle

Based on original archival and codicological research, this paper in- vestigates the transformations and negotiations between manuscript and printed versions of fifteenth-century poetry through the specific example of one surprisingly complex debate poem, Le Songe de la Pucelle （The Dream of the Virgin）. Our debate relates the choice that a female narrator must make between the respective appeals of two personifications, Love and Shame, who appear to her in a dream- vision. The manuscript tradition invariably collects the poem with other fifteenth- century debates and moral texts, while the early printed copies tended to have experienced a prior separate circulation and often remain as monotextual pamphlets. Manuscript and printed copies of the same poem seem, then, to target different audiences. My paper investigates this curious divergence in the transmission pattern of the manuscript and printed versions of the Songe and seeks possible answers in the very different sets of images accompanying the text in manuscript and printed versions.

Watermark in the Digital Video Broadcasting Handheld Transmission Signal

Transmitter identification(TxID) technique is used to diagnose the operation status of radio transmitters in DTV distributed transmission network.A new TxID method for digital video broadcasting-handheld (DVB-H) system is proposed.Watermark is embedded in the DVB-H signal to form the composite signal.According to watermarking theory we demonstrate the required signal level for watermarking signal to achieve given bit error probability under different circumstance.By selecting the reference pattern to generate watermarking signal,peak-to-average power ratio(PAPR) of the transmitted signal can be improved.Simulation results show that even in wireless situation the receiver can distinguish the watermarking signal with low embedding strength, and distortion to the host signal can also be ignored.