广告的社会镜像与时代表征——评《媒介呈现、生产与文化透析研究》

《媒介呈现、生产与文化透析研究——民国〈申报〉征婚广告镜像》（以下简称《媒介呈现、生产与文化透析研究》）一书于2017年6月由商务印书馆出版,该书选取民国期间《申报》上的征婚广告作为研究对象,可以发现《申报》征婚广告记录了当时中国个人与社会的诸多信息,蕴含着丰富的研究价值。综而观之,该书主要有如下几个特点。

广播电视广告监管系统应用

当今社会,电视早已经是每个家庭都拥有基本消费品。有数据显示,中国广播电视综合覆盖率已经超过96.95%,成为世界上覆盖人口最多、公众信息传送量最大、有线、无线、卫星等多种现代技术手段并用的广播电视网络。随着广播电视的发展,各种五花八门的广告也大批出现在电视中,每天我们所收看的电视节目中,都充斥着各种各样的电视广告。不可否认的是电视广告的出现确实带给了我们新鲜的信息量,陪伴着我们的生活,但广告的舆论导向如何,内容的真实与否,如何监督管理好这些电视广告等都成为我们广播电视监测站的一项重要任务。

Roles Portrayed by Women： A Content Analysis in Brazilian Television Advertisements

The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were ＂What messages about women have been given to society through advertisement？＂ and ＂Have these portrayals been changed during the past decades？＂ The study consisted of a systematic content analysis of Brazilian commercials from 1973 to 2000. The population from which this sample was drawn consisted of Brazilian commercials which got an award in international and national festivals. A probabilistic sample procedure was employed. Ninety five pieces were selected. The categories and operational rules used in the study were developed based on previous research. This study has proposed that female images in advertising are depicted in three different ways： stereotyped, idealized, and plural portrayals. Our results have revealed that some specific images have changed, however, they continued to be stereotyped and idealized.

自信 是一笔财富——三校生的故事

“今天你来采访我,我还是一个实习生,明天你如再来采访我,我应该已经是个经理了!”