由云南省印刷物资公司和缅甸印刷协会共同主办的2009第九届中缅边交会首届“中国印刷包装广告设备及器材专业馆”展览会将于2009年12月2日在“有一个美丽的地方”云南省德宏州瑞丽市姐告国际会展中心举办。届时，来自全国各印刷包装广...由云南省印刷物资公司和缅甸印刷协会共同主办的2009第九届中缅边交会首届“中国印刷包装广告设备及器材专业馆”展览会将于2009年12月2日在“有一个美丽的地方”云南省德宏州瑞丽市姐告国际会展中心举办。届时，来自全国各印刷包装广告设备及耗材生产厂商将以实物或图像资料踊跃参展，缅甸印刷界也对本届展会表示极大关注，缅甸印刷协会主席U Matlilg Maung、秘书长U Tin Ko 等将带领数十家企业前来观展。展开更多
One of the most significant advantages of the digital era is the fact that it presents a wide array of choices, without any time or place restrictions, to the target audience of the past who obtains information from t...One of the most significant advantages of the digital era is the fact that it presents a wide array of choices, without any time or place restrictions, to the target audience of the past who obtains information from the relatively passive and restricted sources. The role of the mobile devices that people carry with them almost everywhere and the Internet is undeniable in determining the speed of access to the information among these many choices. For brands, it is getting more and more difficult to reach users who spend their days and hours in front of different screens and consume information very quickly. Cross-device advertising, which has become one of the important subjects of the digital advertising studies in 2014, has established itself as an important method for reaching out to the customers of the digital age who use multiple devises. In this context, this study aims to discuss the essentials of a new advertising method called cross-device advertising. It is an advertising method utilized in digital platform by brands that would like to deliver their messages through the right ads, at the right place and time to the users who have multiple device options in today＇s world.展开更多
文摘由云南省印刷物资公司和缅甸印刷协会共同主办的2009第九届中缅边交会首届“中国印刷包装广告设备及器材专业馆”展览会将于2009年12月2日在“有一个美丽的地方”云南省德宏州瑞丽市姐告国际会展中心举办。届时，来自全国各印刷包装广告设备及耗材生产厂商将以实物或图像资料踊跃参展，缅甸印刷界也对本届展会表示极大关注，缅甸印刷协会主席U Matlilg Maung、秘书长U Tin Ko 等将带领数十家企业前来观展。
文摘One of the most significant advantages of the digital era is the fact that it presents a wide array of choices, without any time or place restrictions, to the target audience of the past who obtains information from the relatively passive and restricted sources. The role of the mobile devices that people carry with them almost everywhere and the Internet is undeniable in determining the speed of access to the information among these many choices. For brands, it is getting more and more difficult to reach users who spend their days and hours in front of different screens and consume information very quickly. Cross-device advertising, which has become one of the important subjects of the digital advertising studies in 2014, has established itself as an important method for reaching out to the customers of the digital age who use multiple devises. In this context, this study aims to discuss the essentials of a new advertising method called cross-device advertising. It is an advertising method utilized in digital platform by brands that would like to deliver their messages through the right ads, at the right place and time to the users who have multiple device options in today＇s world.
