China’s accession to the WTO will allow the foreign investments to enter China’s Internet field. The broad audience market in China, therefore, will become the biggest and most attractive cake which mass media all o...China’s accession to the WTO will allow the foreign investments to enter China’s Internet field. The broad audience market in China, therefore, will become the biggest and most attractive cake which mass media all over the world try and share via Internet. How should Chinese radio and TV industry and its Internet face the keen competition among Chinese and foreign network media is a problem that demands urgent consideration. This paper proposes a strategic conception of integrating transmission resources of the Chinese radio and TV network and forging a Chinese all-direction, all-weather radio and TV multimedia transmission network taking a global digital interactive network as a means.展开更多
In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communi...In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline.展开更多
文摘China’s accession to the WTO will allow the foreign investments to enter China’s Internet field. The broad audience market in China, therefore, will become the biggest and most attractive cake which mass media all over the world try and share via Internet. How should Chinese radio and TV industry and its Internet face the keen competition among Chinese and foreign network media is a problem that demands urgent consideration. This paper proposes a strategic conception of integrating transmission resources of the Chinese radio and TV network and forging a Chinese all-direction, all-weather radio and TV multimedia transmission network taking a global digital interactive network as a means.
文摘In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline.
