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网络广告病毒式传播的社会成本 被引量:5
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作者 陈敏直 孙然 《当代传播》 CSSCI 北大核心 2013年第3期88-90,共3页
病毒式传播被营销学者推崇为"零成本"的营销手段,广泛应用于网络媒体,但营销者经济上的"零成本"却带来巨大的社会成本。本文从案例入手,运用理论分析,指出病毒式传播及其网络广告的病毒式传播带来社会诚信危机、媒... 病毒式传播被营销学者推崇为"零成本"的营销手段,广泛应用于网络媒体,但营销者经济上的"零成本"却带来巨大的社会成本。本文从案例入手,运用理论分析,指出病毒式传播及其网络广告的病毒式传播带来社会诚信危机、媒介公信力下降、网络社会秩序安全隐患、社会资源浪费等现实问题。本文旨在强调从理论上重新认识病毒式传播,提升受众的媒介素养,建立规范的网络广告传播模式,运用法律监管等手段,严格限制网络广告病毒式传播,最大限度地降低社会成本。 展开更多
关键词 网络广告 病毒式传播 社会成本 弱地带
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Prediction Research of Deformation Modulus of Weak Rock Zone under In-situ Conditions 被引量:3
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作者 ZHANG Yong HE JiangDa +1 位作者 WEI Yufeng NIE Dexin 《Journal of Mountain Science》 SCIE CSCD 2011年第2期345-353,共9页
Weak rock zone (soft interlayer, fault zone and soft rock) is the highlight of large-scale geological engineering research. It is an important boundary for analysis of rock mass stability. Weak rock zone has been form... Weak rock zone (soft interlayer, fault zone and soft rock) is the highlight of large-scale geological engineering research. It is an important boundary for analysis of rock mass stability. Weak rock zone has been formed in a long geological period, and in this period, various rocks have undergone long-term consolidation of geostatic stress and tectonic stress; therefore, under in-situ conditions, their density and modulus of deformation are relatively high. Due to its fragmentary nature, once being exposed to the earth's surface, the structure of weak rock zone will soon be loosened, its density will be reduced, and its modulus of deformation will also be reduced significantly. Generally, weak rock zone can be found in large construction projects, especially in the dam foundation rocks of hydropower stations. These rocks cannot be eliminated completely by excavation. Furthermore, all tests nowadays are carried out after the exposure of weak rock zone, modulus of deformation under in-situ conditions cannot be revealed. In this paper, a test method explored by the authors has been introduced. This method is a whole multilayered medium deformation method. It is unnecessary to eliminate the relatively complete rocks covering on weak rock zone. A theoretical formula to obtain the modulus of deformation in various mediums has also been introduced. On-site comparative trials and indoor deformation modulus tests under equivalent density conditions have been carried out. We adopted several methods for the prediction researches of the deformation modulus of weak rock zone under in-situ conditions, and revealed a fact that under in-situ conditions, the deformation modulus of weak rock zone are several times higher than the test results obtained after the exposure. In a perspective of geological engineering, the research findings have fundamentally changed peoples' concepts on the deformation modulus of weak rock zone, provided important theories and methods for precise definition of deformation modulus of deep weak rock zone under cap rock conditions, as well as for reasonable engineering applications. 展开更多
关键词 Weak rock zone In-situ conditions: Stress Confining pressure Deformation modulus MULTILAYERED
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