The Pursuit of Happyness has always been a well-received film ever since its release in 2006. This film mainly describes how a black American worms his way from the bottom of the society to success. This paper intends...The Pursuit of Happyness has always been a well-received film ever since its release in 2006. This film mainly describes how a black American worms his way from the bottom of the society to success. This paper intends to make a detailed description of the life experience of the main character, including his life obstacles and fighting. It also expounds on the image of the main character. Moreover, through the analysis of the reasons why Chris, an average American with his unyielding spirits, succeeds in seizing his happiness through sorrow and pain in life, the practical significance with regard to individual and social development is put into the limelight.展开更多
As one of the Confucian classics, Shijing （i~） occupies a pivotal position in the development of Chinese culture. This paper makes a comparative study on the English translation of plant and animal images in Shijing...As one of the Confucian classics, Shijing （i~） occupies a pivotal position in the development of Chinese culture. This paper makes a comparative study on the English translation of plant and animal images in Shijing, trying to reveal the cultural connotations in them and to suggest some translation strategies for the correct transference of cultural implications in plant and animal images in the poems of this ancient book.展开更多
The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related ...The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related audiences. This construction is carried out in the course of the organizational existence and it is reflected in the image that it depicts. Those two elements are essential values to be handled by promotional communication through its several channels, means, and products. The aim of the study is to discuss the importance of corporate identity and image in the promotional communication of an organization. Bibliographical research and a case study were both used as methodologies. We have found the need to cultivate a positive image for the consolidation of the future of the organization including the contribution to the economic development of the country.展开更多
Aiming at facilitating the research of urban tourism image positioning,this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities.With Dengfeng as an example...Aiming at facilitating the research of urban tourism image positioning,this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities.With Dengfeng as an example,its goal is to boost development of Dengfeng tourism,which is an excellent tourism city in China.This paper presents its current urban tourism developing situation,positions its tourism image,concludes the plan of image brand and proposes promotional slogans based on the analysis of Dengfeng tourism local features,its core elements and perceptions of visitors.展开更多
Despite the fact that BRIC Bank was instituted to enhance the core competitiveness of developing countries, opponents concern it would undermine the status of the World Bank and incurred negative impact. However, as C...Despite the fact that BRIC Bank was instituted to enhance the core competitiveness of developing countries, opponents concern it would undermine the status of the World Bank and incurred negative impact. However, as China is one of initiated countries of the BRIC nations, domestic mainstream media witnessed widespread coverage to justify Bank＇s roles. Therefore, this paper, based on Halliday＇s Meta-language Function theory, intends to explore the significance of BRIC Banks from the perspective of domestic mainstream media. Meanwhile, the thesis, combining with corpus research tools and VRIN standard theory （namely Valuable, Rare, Imperfectly, Imitable, Non-Substitutable）, probes into image construction and interprets roles of BRIC Bank in mainstream reports.展开更多
文摘The Pursuit of Happyness has always been a well-received film ever since its release in 2006. This film mainly describes how a black American worms his way from the bottom of the society to success. This paper intends to make a detailed description of the life experience of the main character, including his life obstacles and fighting. It also expounds on the image of the main character. Moreover, through the analysis of the reasons why Chris, an average American with his unyielding spirits, succeeds in seizing his happiness through sorrow and pain in life, the practical significance with regard to individual and social development is put into the limelight.
文摘As one of the Confucian classics, Shijing （i~） occupies a pivotal position in the development of Chinese culture. This paper makes a comparative study on the English translation of plant and animal images in Shijing, trying to reveal the cultural connotations in them and to suggest some translation strategies for the correct transference of cultural implications in plant and animal images in the poems of this ancient book.
文摘The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related audiences. This construction is carried out in the course of the organizational existence and it is reflected in the image that it depicts. Those two elements are essential values to be handled by promotional communication through its several channels, means, and products. The aim of the study is to discuss the importance of corporate identity and image in the promotional communication of an organization. Bibliographical research and a case study were both used as methodologies. We have found the need to cultivate a positive image for the consolidation of the future of the organization including the contribution to the economic development of the country.
文摘Aiming at facilitating the research of urban tourism image positioning,this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities.With Dengfeng as an example,its goal is to boost development of Dengfeng tourism,which is an excellent tourism city in China.This paper presents its current urban tourism developing situation,positions its tourism image,concludes the plan of image brand and proposes promotional slogans based on the analysis of Dengfeng tourism local features,its core elements and perceptions of visitors.
文摘Despite the fact that BRIC Bank was instituted to enhance the core competitiveness of developing countries, opponents concern it would undermine the status of the World Bank and incurred negative impact. However, as China is one of initiated countries of the BRIC nations, domestic mainstream media witnessed widespread coverage to justify Bank＇s roles. Therefore, this paper, based on Halliday＇s Meta-language Function theory, intends to explore the significance of BRIC Banks from the perspective of domestic mainstream media. Meanwhile, the thesis, combining with corpus research tools and VRIN standard theory （namely Valuable, Rare, Imperfectly, Imitable, Non-Substitutable）, probes into image construction and interprets roles of BRIC Bank in mainstream reports.
