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中国石油企业标识有点土
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作者 李书乾 《科技智囊》 2003年第7期56-58,共3页
我国加入世贸组织以来,部分企业开始在商标标识(LOGO)上大做文章。随着国内市场同国际市场加速接轨,跨国企业日益看好中国市场的战略性地位,在加大市场投入的同时,不遗余力地推广国际品牌形象,甚至以更具本土化色彩的新版LOGO取代... 我国加入世贸组织以来,部分企业开始在商标标识(LOGO)上大做文章。随着国内市场同国际市场加速接轨,跨国企业日益看好中国市场的战略性地位,在加大市场投入的同时,不遗余力地推广国际品牌形象,甚至以更具本土化色彩的新版LOGO取代旧标识,来赢得中国消费者的青睐。而国内企业同样面临着WTO机遇,有实力的品牌纷纷走出去,他们需要以更富有国际色彩的商标标识,来推动市场开拓活动。 展开更多
关键词 中国 石油企业 企业标识 LOGO 企业视觉形象识别系统 设计风格 LOGO比例 理念表达 CLS 形象设计业 世界文化 品牌战略
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Research on the design of art derivatives
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作者 ZHANG Ye 《International English Education Research》 2016年第12期93-95,共3页
With the rapid development of China film industry, more and more people are willing to go to the cinema to feel rich film culture, at the same time for the movie has also been seen the movie characters, including clot... With the rapid development of China film industry, more and more people are willing to go to the cinema to feel rich film culture, at the same time for the movie has also been seen the movie characters, including clothing and some other relative derivatives have higher requirements. Thus the birth of film art image derivatives, with the continued rapid development of film technology and film art, film art derivatives with 3D, 4D will be the future of film art image derivatives success "interview" has become a new economic growth point China film, its development prospects are very impressive. According to market research and analyse, through the research and analysis of 3D MAX movie derivatives as an example, from the aspects of brand image positioning and design of more specific design and research of film art image derivatives, thereby to strengthen and promote the combination of film technology and art products, and ultimately promote the rapid development of film art derivatives. 展开更多
关键词 Film art brand image art derivatives visual design
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