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基于用户社交网络信息的微营销渠道优化分析 被引量:7
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作者 陈思静 刘峥 +1 位作者 赵程程 赵袁军 《商业经济研究》 北大核心 2018年第4期49-51,共3页
微营销渠道是微营销广告信息从发送者传向接收者经过的整个路径。由于社交网络媒体存在大量的冗余信息,采用微营销渠道将营销广告准确传递给用户变得越来越困难。为了黏住企业社交平台关注者并将他们转化为消费者,本文构建微营销渠道模... 微营销渠道是微营销广告信息从发送者传向接收者经过的整个路径。由于社交网络媒体存在大量的冗余信息,采用微营销渠道将营销广告准确传递给用户变得越来越困难。为了黏住企业社交平台关注者并将他们转化为消费者,本文构建微营销渠道模型,并结合用户的社交网络信息,对模型进行优化。同时,采用算例分析验证优化后模型的优越性,结果表明优化后的微营销渠道模型能够在三个月内,将公司的客户流失率从10%降到8%,并将公司的营销利润提高27%。 展开更多
关键词 营销渠道优化 社交网络 推荐系统算法 客户流失率
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基于产品扩散模型的微商渠道消费者购买行为研究--以H老师为例 被引量:1
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作者 贺桂和 方露 《荆楚学刊》 2020年第2期64-71,共8页
针对微商渠道消费者购买行为的影响因素,将产品扩散模型与消费者购买行为理论相结合,分析产品扩散模型与微商渠道产品推广之间的契合点,构建影响消费者购买行为因素的模型,并以H老师的微商朋友圈为例,对H老师的人际信任和其发布的产品... 针对微商渠道消费者购买行为的影响因素,将产品扩散模型与消费者购买行为理论相结合,分析产品扩散模型与微商渠道产品推广之间的契合点,构建影响消费者购买行为因素的模型,并以H老师的微商朋友圈为例,对H老师的人际信任和其发布的产品信息特性进行研究,通过调查H老师的朋友圈好友,收集相关数据信息,并采用SPSS24.0软件进行数据统计分析,得出以下结论:1.朋友圈卖家可信任性正向影响消费者的购买行为;2.朋友圈卖家发布的产品信息的特性正向影响消费者的购买行为。并对微商朋友圈推广产品提出以下建议:1.通过熟悉自己经营的产品、树立良好的个人形象、刻画卖家的个性特征来建立卖家朋友圈良好的人际信任;2.从产品信息内容、产品信息形式、产品信息风格等方面使朋友圈卖家产品信息发布丰富立体化;3.加强对朋友圈的有效管理。 展开更多
关键词 渠道 产品扩散模型 消费者购买行为
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Preparation of oriented linear copper fiber sintered felt and its performance 被引量:6
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作者 周伟 汤勇 +3 位作者 万珍平 陆龙生 池勇 潘敏强 《中国有色金属学会会刊:英文版》 EI CSCD 2007年第5期1028-1033,共6页
Long metal fibers were manufactured in horizontal lathe with a multi-tooth tool. Based on the coarse antler surface structure of copper fibers, a new sintering technology was put forward to manufacture a kind of orien... Long metal fibers were manufactured in horizontal lathe with a multi-tooth tool. Based on the coarse antler surface structure of copper fibers, a new sintering technology was put forward to manufacture a kind of oriented linear copper fiber sintered felt. The sintering mechanism of oriented linear copper fiber sintered felt was studied. Compared with sintered copper-wire felt, the characteristics of sintered copper-fiber felts were analyzed in details. Owing to the coarse antler surface structure of copper fibers, oriented linear copper-fiber felt was sintered under the condition of micro/nano scale range, and copper fibers easily bonded together in the sintering process. Microchannels with micro-scale coarse antler surface structure were constructed. These characters give oriented linear copper fiber felt some new merits: high filtration accuracy, high flow capability, low resistance loss, good capability to resistance pressure, stable and uniform pore, high specific surface area. The properties of oriented linear copper fiber sintered felt were analyzed. 展开更多
关键词 多齿工具 铜纤维 烧结技术 微渠道
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Analysis of microscopic pore structures of rocks before and after water absorption 被引量:6
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作者 Li Dejian Wang Guilian +5 位作者 Han Liqiang Liu Peiyu He Manchao Yang Guoxing Tai Qimin Chen Cheng 《Mining Science and Technology》 EI CAS 2011年第2期287-293,共7页
Hydrophilic characteristics of rocks are affected by their microscopic pore structures,which clearly change after water absorption.Water absorption tests and scanning electron microscopic(SEM) experiments on rock sa... Hydrophilic characteristics of rocks are affected by their microscopic pore structures,which clearly change after water absorption.Water absorption tests and scanning electron microscopic(SEM) experiments on rock samples,located at a site in Tibet,China,were carried out Changes of rock pore structures before and after water absorption were studied with the distribution of pore sizes and fractal characteristics of pores.The results show that surface porosities,fractal dimensions of pores and the complexity of pore structures increased because the number of new small pores produced increased or the original macropore flow channels were expanded after rocks absorbed water.There were points of inflection on their water absorption curves.After water absorption of other rocks,surface porosities and fractal dimensions of pores and complexity of pore structures decreased as the original pore flow channels became filled.Water absorption curves did not change.Surface porosity and the pore fractal dimensions of rocks have good linear relationships before and after water absorption. 展开更多
关键词 Hydrophilic characteristics Pore structures Pore size distribution Pore fractal characteristics
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The effects of slip condition and fluid flow through a channel multiple stenoses on micropolar of non-uniform cross-section
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作者 K. Vaj ravelu Gurju Awgichew G. Radhakrishnamacharya 《International Journal of Biomathematics》 2015年第4期237-255,共19页
In this paper, steady incompressible micropolar fluid flow through a non-uniform channel with multiple stenoses is considered. Assuming the stenoses to be mild and using the slip boundary condition, the equations gove... In this paper, steady incompressible micropolar fluid flow through a non-uniform channel with multiple stenoses is considered. Assuming the stenoses to be mild and using the slip boundary condition, the equations governing the flow of the proposed model are solved, and closed-form expressions for the flow characteristics (resistance to flow and wall shear stress) are derived. The effects of different parameters on these flow characteristics are analyzed. It is observed that both the resistance to the flow and the wall shear stress increase with the heights of the stenoses and the slip parameter; but decrease with the Darcy number, b^rthermore, the effects of the wall exponent parameter, the cross-viscosity coefficient and the micropolar parameter on the flow characteristics are discussed. 展开更多
关键词 Stenoses slip condition non-uniform channel flow resistance micropolarfluid.
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