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意向性理论视域下的广告语言个案分析——以玉兰油广告为例
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作者 李娜 《首都师范大学学报(社会科学版)》 CSSCI 北大核心 2015年第3期114-119,共6页
本文以汉英两则玉兰油广告为例,从意向性角度(intentionality)对广告文本语言建构进行解释。从意向性理论来看,广告文本是创作者以意向态度为基础、针对广告受众的心理感受所做的具体语言表达,具有指向性和特意性,目的在于引发潜在消费... 本文以汉英两则玉兰油广告为例,从意向性角度(intentionality)对广告文本语言建构进行解释。从意向性理论来看,广告文本是创作者以意向态度为基础、针对广告受众的心理感受所做的具体语言表达,具有指向性和特意性,目的在于引发潜在消费者的情感共鸣,实现说服消费者购买的意图。心理取向、心理估量和心理状态这三种意向态度是广告文本生成的重要参数,参数选取不同导致广告文本呈现不同的语言特点。 展开更多
关键词 广告语言 意向态度 心理取向 心理估量 心理状态
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Validity and reliability of eating disorder assessments used with athletes: A review
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作者 Zachary Pope Yong Gao Nicole Bolter Mary Pritchard 《Journal of Sport and Health Science》 SCIE 2015年第3期211-221,共11页
Background: Prevalence of eating disorders (EDs) among college-aged athletes has risen in recent years. Although measures exist for assessing EDs, these measures have not been thoroughly reviewed in athletes. This ... Background: Prevalence of eating disorders (EDs) among college-aged athletes has risen in recent years. Although measures exist for assessing EDs, these measures have not been thoroughly reviewed in athletes. This study reviewed the validity and reliability evidence of the commonly used measures for assessing EDs in athlete populations aged 18--26 years. Methods: Databases were searched for studies of regarding ED on male and/or female athletes. Inclusion criteria stated the study (a) assessed EDs in an athlete population 18--26 years of age and (b) investigated EDs using a psychometric measure found valid and/or reliable in a non- athlete population and/or athlete population. Results: Fifty studies met the inclusion criteria. Seven and 22 articles, respectively, studied EDs behaviors in male and female athletes whereas 21 articles studied EDs in combined-gender samples. The five most commonly used measures were the Eating Attitudes Test (EAT), Eating Disorder Inventory (EDI), Bulimia Test-Revised (BULIT-R), Questionnaire for Eating Disorder Diagnosis (QEDD), and the Eating Disorder Examination Questionnaire (EDE-Q). Conclusion: Only seven studies calculated validity coefficients within the study whereas 47 cited the validity coefficient. Twenty-six calculated a reliability coefficient whereas 47 cited the reliability of the ED measures. Four studies found validity evidence for the EAT, EDI, BULIT-R, QEDD, and EDE-Q in an athlete population. Few studies reviewed calculated validity and reliability coefficients of ED measures. Cross- validation of these measures in athlete populations is clearly needed. 展开更多
关键词 ATHLETES Eating disorders PSYCHOMETRICS RELIABILITY Validity
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意向态度与新闻标题的建构——以莫言获奖的新闻为例 被引量:5
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作者 李淑静 《中国外语》 CSSCI 北大核心 2013年第2期50-54,66,共6页
本文以中外媒体对于莫言获诺贝尔奖的新闻标题为例,从意向性角度对新闻标题的生成进行解释。从意向性来看,新闻标题是编辑从意向态度出发、对所报道事件的心理感受做出的具有指向性和特意性的具体语言表征,旨在引发读者产生"共鸣&q... 本文以中外媒体对于莫言获诺贝尔奖的新闻标题为例,从意向性角度对新闻标题的生成进行解释。从意向性来看,新闻标题是编辑从意向态度出发、对所报道事件的心理感受做出的具有指向性和特意性的具体语言表征,旨在引发读者产生"共鸣",实现交际意图。心理取向、心理估量和心理状态这三种意向态度是新闻标题生成的主要参数;参数选取不同导致新闻标题呈现不同的语言特点。 展开更多
关键词 标题 意向态度 心理取向 心理估量 心理状态
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ASYMPTOTICS OF MEAN TRANSFORMATION ESTIMATORS WITH ERRORS IN VARIABLES MODEL 被引量:1
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作者 CUI Hengjian 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2005年第4期446-455,共10页
This paper addresses estimation and its asymptotics of mean transformation θ = E[h(X)] of a random variable X based on n lid. observations from errors-in-variables model Y = X+ v, where v is a measurement error wi... This paper addresses estimation and its asymptotics of mean transformation θ = E[h(X)] of a random variable X based on n lid. observations from errors-in-variables model Y = X+ v, where v is a measurement error with a known distribution and h(.) is a known smooth function. The asymptotics of deconvolution kernel estimator for ordinary smooth error distribution and expectation extrapolation estimator are given for normal error distribution respectively. Under some mild regularity conditions, the consistency and asymptotically normality are obtained for both type of estimators. Simulations show they have good performance. 展开更多
关键词 Deconvolution kernel estimator ERRORS-IN-VARIABLES CONSISTENCY asymptotic normality.
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