“非遗”视角下思州石砚的传承与发展研究

我国拥有五千多年的历史,在历史发展的长河中形成了丰富多样的文化,非物质文化遗产是中华优秀传统文化的重要组成部分。当前,对非物质文化遗产的保护与传承是学术界的研究热点之一。思州石砚制作技艺于2021年被列为国家级非物质文化遗产,思州石砚凭借精湛的制作技艺和久远的传承历史,占据着石砚手工艺品的一席之地,它是在悠久历史中积淀形成的文化瑰宝,是古思州人民的智慧结晶,是中华儿女共同享有的非物质文化遗产财富,具有丰富的文化内涵和价值。思州石砚在传承与发展的过程中,与其他非物质文化遗产一样,暴露出了诸多问题。当前,思州石砚的传承与发展正面临许多无法避免的问题,如传统工艺较复杂,生产效率不高;制砚匠人大多高龄,传承后备人才不足;没有系统的产业规划,市场需求小,砚品滞销等等。随着种种问题的出现,思州石砚必须引起学术界、政府相关部门等的关注与重视。基于此,文章对思州石砚的制作技艺、价值、发展现状进行概述,探讨其传承与发展的策略。

“非遗”与营销策略的融合:传承、创新与可持续发展——以“思州石砚制作工艺”为例

非物质文化遗产(以下简称“非遗”),是文化遗产的重要组成部分,是人类精神财富的具象展现,它鲜活生动地传承着丰富的文化内涵,蕴藏着特定民族的文化基因与精神特质,是中华优秀传统文化的重要一员,也是不同地域特色文化的重要体现。随着经济社会的发展,人们早已适应“快节奏”的生活方式,非遗所蕴含的历史价值与文化内涵被渐渐忽视,这使得非遗的保护与传承工作得不到有效发展。本文以国家级非遗“思州石砚制作工艺”为例,旨在探讨非遗与营销策略的融合路径,通过营销手段,促进非遗的保护、传承与可持续发展。Intangible cultural heritage (hereinafter referred to as “ICH”) is an important part of cultural heritage and a tangible manifestation of the spiritual wealth of mankind, which vividly transmits rich cultural connotations and contains the cultural genes and spiritual qualities of a particular nation, and it is an important member of the excellent traditional Chinese culture, as well as an important manifestation of the distinctive cultures of different regions. With the development of economy and society, people have long adapted to the “fast-paced” lifestyle, the historical value and cultural connotation of non-heritage has been gradually ignored, which makes the protection and inheritance of non-heritage not effectively developed. This paper takes the national non-heritage “Craftsmanship of Sizhou Inkstone” as an example, aims to explore the integration path of non-heritage and marketing strategy, through marketing means, to promote the protection, inheritance and sustainable development of non-heritage.