Chinese culture, which has been regarded as a collectivistic one by such great heads as G. Hofstede and Triands for a long time, seldom receives challenge on its very nature. The authors, however, found at least three...Chinese culture, which has been regarded as a collectivistic one by such great heads as G. Hofstede and Triands for a long time, seldom receives challenge on its very nature. The authors, however, found at least three critical mistakes in Hofstede's work, and raised their argument that Chinese culture is not a collectivistic one, but a "shi" culture which relies heavily on context. The split of mind is the fundamental cause of this "shi" culture.展开更多
In modem society, advertising plays a very important role in people's daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their product...In modem society, advertising plays a very important role in people's daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.展开更多
The discourse we would like to go over and analyze is an episode of crossover. Crossover is a popular program of the international channel of CCTV (Chinese central television) news, which is broadcasted in English. ...The discourse we would like to go over and analyze is an episode of crossover. Crossover is a popular program of the international channel of CCTV (Chinese central television) news, which is broadcasted in English. In this paper, one of these topics, law of marriage is selected for our analysis, in which the interlocutors intend to discuss about the debate among people towards the new addition of marriage law. Corresponding to the development of every aspects of Chinese society, people's ideology, mindsets, and attitudes towards marriage are constantly changing; consequently, some traditional values are collapsed. Therefore, it is of great significance to have an insight into the ongoing changes of peoples' value towards marriage. The participants of this discourse cooperate very well to carry on their conversation in a very interesting way in a broadcast studio. This paper will primarily cover textual analysis, context analysis, and make a clear comparison from other genres of discourse to highlight its characteristics.展开更多
How to make a good job of foreign language teaching and improve the quality of teaching is a topic which the general teaching workers are facing, in this paper, the author express ideas from many aspects, multi-angle,...How to make a good job of foreign language teaching and improve the quality of teaching is a topic which the general teaching workers are facing, in this paper, the author express ideas from many aspects, multi-angle, multi-level, this brings a valuable theory reference on methods of English teaching which is under network environment. As for the problems of how to solve the bottle neck of English teaching, how to train the talent who are more adaptive to the world economy globalization, how to get rid of the traditional teaching method in teaching and how to improve the teaching level more efficiently, this paper gave some good methods and suggestions.展开更多
Culture teaching is an inseparable part of an English major program to enhance students' intercultural competence. Yet, in practice, culture teaching does not receive due attention. More often than not, culture is ta...Culture teaching is an inseparable part of an English major program to enhance students' intercultural competence. Yet, in practice, culture teaching does not receive due attention. More often than not, culture is taught and intercultural competence is developed randomly by individual teachers. The practice lacks cooperation, unity and coherence at the curriculum level. This paper proposes a systematic approach to plan, organize and coordinate culture teaching and to enhance intercultural competence for English major students. The theoretical assumption is a language is inseparable from its relative culture and the foreign culture should be openly addressed in actual teaching.展开更多
This paper introduces the film "Kung Fu Panda," which contains the elements of Chinese culture and Western culture, respectively, from the philosophical thinking, animal image, folk life and expression of Chinglish ...This paper introduces the film "Kung Fu Panda," which contains the elements of Chinese culture and Western culture, respectively, from the philosophical thinking, animal image, folk life and expression of Chinglish and etiquette introduced Chinese elements, from individualism, fatalism and character introduced western culture reflected in the movie.The success of the film in the world shows that the new trend of the integration of Chinese and Western culture in the context of globalization. At the end of the paper, it gives the inspiration of the film "Kung Fu Panda" to the Chinese culture communication.展开更多
In the current debates over Saussure's principle of arbitrariness, there have occurred some confusions and misunderstandings, especially in the equation of Saussure's notion of arbitrariness with the classical notio...In the current debates over Saussure's principle of arbitrariness, there have occurred some confusions and misunderstandings, especially in the equation of Saussure's notion of arbitrariness with the classical notion of arbitrariness. In this article, the uniqueness of Saussure's arbitrariness is illustrated in, relation to the classical arbitrariness.展开更多
文摘Chinese culture, which has been regarded as a collectivistic one by such great heads as G. Hofstede and Triands for a long time, seldom receives challenge on its very nature. The authors, however, found at least three critical mistakes in Hofstede's work, and raised their argument that Chinese culture is not a collectivistic one, but a "shi" culture which relies heavily on context. The split of mind is the fundamental cause of this "shi" culture.
文摘In modem society, advertising plays a very important role in people's daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.
文摘The discourse we would like to go over and analyze is an episode of crossover. Crossover is a popular program of the international channel of CCTV (Chinese central television) news, which is broadcasted in English. In this paper, one of these topics, law of marriage is selected for our analysis, in which the interlocutors intend to discuss about the debate among people towards the new addition of marriage law. Corresponding to the development of every aspects of Chinese society, people's ideology, mindsets, and attitudes towards marriage are constantly changing; consequently, some traditional values are collapsed. Therefore, it is of great significance to have an insight into the ongoing changes of peoples' value towards marriage. The participants of this discourse cooperate very well to carry on their conversation in a very interesting way in a broadcast studio. This paper will primarily cover textual analysis, context analysis, and make a clear comparison from other genres of discourse to highlight its characteristics.
文摘How to make a good job of foreign language teaching and improve the quality of teaching is a topic which the general teaching workers are facing, in this paper, the author express ideas from many aspects, multi-angle, multi-level, this brings a valuable theory reference on methods of English teaching which is under network environment. As for the problems of how to solve the bottle neck of English teaching, how to train the talent who are more adaptive to the world economy globalization, how to get rid of the traditional teaching method in teaching and how to improve the teaching level more efficiently, this paper gave some good methods and suggestions.
文摘Culture teaching is an inseparable part of an English major program to enhance students' intercultural competence. Yet, in practice, culture teaching does not receive due attention. More often than not, culture is taught and intercultural competence is developed randomly by individual teachers. The practice lacks cooperation, unity and coherence at the curriculum level. This paper proposes a systematic approach to plan, organize and coordinate culture teaching and to enhance intercultural competence for English major students. The theoretical assumption is a language is inseparable from its relative culture and the foreign culture should be openly addressed in actual teaching.
文摘This paper introduces the film "Kung Fu Panda," which contains the elements of Chinese culture and Western culture, respectively, from the philosophical thinking, animal image, folk life and expression of Chinglish and etiquette introduced Chinese elements, from individualism, fatalism and character introduced western culture reflected in the movie.The success of the film in the world shows that the new trend of the integration of Chinese and Western culture in the context of globalization. At the end of the paper, it gives the inspiration of the film "Kung Fu Panda" to the Chinese culture communication.
文摘In the current debates over Saussure's principle of arbitrariness, there have occurred some confusions and misunderstandings, especially in the equation of Saussure's notion of arbitrariness with the classical notion of arbitrariness. In this article, the uniqueness of Saussure's arbitrariness is illustrated in, relation to the classical arbitrariness.