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文化经商、形象经商与情感经商──“金利来”品牌战略的文化提升 被引量:1
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作者 罗活活 《嘉应大学学报》 1998年第1期22-26,共5页
本文认为 ,金利来在确立自己的名牌地位后 ,应该向“经济文化型”实体发展 ,进行文化经商、形象经商与情感经商 ,这正是“金利来”品牌战略的文化提升与追求。
关键词 “金利来”品牌 品牌战略 文化经商 文化力 形象经商 形象力 情感经商 亲和力
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中国经营管理巾帼第一人罗活活
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作者 付琳 《大经贸》 北大核心 1998年第5期48-55,共8页
十年流金岁月倾情于金利来秉持简单而朴素的从商之道大气的笔水样的心赋情独深间挥洒出一片生机盎然的——金利来的世界……
关键词 金利来 经营管理 形象经商 品牌 年销售额 文化经商 员工 领带 情感经商 消费者
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Discussion on the Expression of emotional appeal of consumer in Food Packaging Design
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作者 LU Chunchun LI Guang'an 《International English Education Research》 2016年第12期54-56,共3页
As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requir... As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer's emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy. 展开更多
关键词 Emotional appeal Visual effect Consumer behavior The bidirectional Interaction
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