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情调体验影响因素及其作用机制的实证研究──以服装专卖店为例 被引量:1
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作者 温韬 《对外经贸》 2015年第11期99-102,共4页
情调体验是指在顾客购物或消费过程中,服务品牌带给顾客的情感和个性的感受。以服装专卖店为例,就情调体验影响因素及其作用机制展开实证研究。结果表明,色调和曲调、顾客的素质和需求是影响品牌情调体验的两大主要因素。其中,色调和曲... 情调体验是指在顾客购物或消费过程中,服务品牌带给顾客的情感和个性的感受。以服装专卖店为例,就情调体验影响因素及其作用机制展开实证研究。结果表明,色调和曲调、顾客的素质和需求是影响品牌情调体验的两大主要因素。其中,色调和曲调、顾客的素质和需求对品牌的情调体验均有直接的正向影响。 展开更多
关键词 服装专卖店 情调体验 影响因素
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服装专卖店情调体验的影响因素及其模型构建
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作者 温韬 《对外经贸》 2014年第7期106-109,共4页
在相关文献综述基础上,运用定性与定量方法,对服装专卖店情调体验的影响因素进行研究发现,服装专卖店情调体验取决于八个维度因素:员工的语调,(店内)色调、曲调与格调,商店秩序与便利性,企业的论调,产品的品调,行为的步调,顾客的情绪,... 在相关文献综述基础上,运用定性与定量方法,对服装专卖店情调体验的影响因素进行研究发现,服装专卖店情调体验取决于八个维度因素:员工的语调,(店内)色调、曲调与格调,商店秩序与便利性,企业的论调,产品的品调,行为的步调,顾客的情绪,优惠活动。基于上述发现,构建了服装专卖店情调体验影响因素八维模型。该研究模型的构建不仅对服装专卖店进行情调设计有较强的指导作用,而且对其它零售业态也有一定的参考与借鉴价值。 展开更多
关键词 服装专卖店 情调体验 影响因素 模型构建
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情调体验对服务品牌资产影响作用的实证研究——以服装专卖店为例
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作者 温韬 《大连大学学报》 2016年第1期90-94,共5页
以服装专卖店为调查领域就情调体验对服务品牌资产之影响作用展开了实证研究,最后得出:品牌的情调体验对品牌关系(也就是品牌和消费者的关系)、服务品牌忠诚的影响作用正向而且显著;品牌关系、服务品牌忠诚对服务品牌资产的影响作用亦... 以服装专卖店为调查领域就情调体验对服务品牌资产之影响作用展开了实证研究,最后得出:品牌的情调体验对品牌关系(也就是品牌和消费者的关系)、服务品牌忠诚的影响作用正向而且显著;品牌关系、服务品牌忠诚对服务品牌资产的影响作用亦正向而且显著。本实证研究的研究结论一方面阐释了情调体验对服务品牌资产之影响机制,另一方面为服务企业的品牌活化提供了实证支持与管理启示。 展开更多
关键词 服装专卖店 情调体验 服务品牌资产 品牌活化
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如何做一家有情调的咖啡店 被引量:1
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作者 温韬 《商业经济》 2015年第10期74-75,113,共3页
咖啡店之间的竞争,与其说是产品竞争,不如说是情调竞争。咖啡店行业本质是什么?是情调!因此,每当顾客走进一家咖啡店,坐下后亲手接过店员精心调制的咖啡,独自品茗香浓的咖啡时,经常会感觉时空仿佛停滞,忙乱的心绪顿时安静下来,紧张的神... 咖啡店之间的竞争,与其说是产品竞争,不如说是情调竞争。咖啡店行业本质是什么?是情调!因此,每当顾客走进一家咖啡店,坐下后亲手接过店员精心调制的咖啡,独自品茗香浓的咖啡时,经常会感觉时空仿佛停滞,忙乱的心绪顿时安静下来,紧张的神经也跟着松弛下来,这就是咖啡的情调魅力!对于本土咖啡店来说,要想做好一家有情调的咖啡店就必须要做到三点,即咖啡主题一定要鲜明,技术一定要过硬,营销一定要到位。"提供令人难忘的情调体验的能力"是中国本土咖啡店未来应该努力的方向。 展开更多
关键词 本土咖啡店 情调体验 行业本质 核心问题 解决方案
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Paying less but harvesting more:the effect of unconscious acceptance in regulating frustrating emotion 被引量:10
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作者 DING NanXiang YANG JieMin +1 位作者 LIU YingYing YUAN JiaJin 《Science China(Life Sciences)》 SCIE CAS CSCD 2015年第8期799-809,共11页
Previous studies indicate that emotion regulation may occur unconsciously, without the cost of cognitive effort, while conscious acceptance may enhance negative experiences despite having potential long-term health be... Previous studies indicate that emotion regulation may occur unconsciously, without the cost of cognitive effort, while conscious acceptance may enhance negative experiences despite having potential long-term health benefits. Thus, it is important to overcome this weakness to boost the efficacy of the acceptance strategy in negative emotion regulation. As unconscious regulation occurs with little cost of cognitive resources, the current study hypothesizes that unconscious acceptance regulates the emotional consequence of negative events more effectively than does conscious acceptance. Subjects were randomly assigned to conscious acceptance, unconscious acceptance and no-regulation conditions. A frustrating arithmetic task was used to induce negative emotion. Emotional experiences were assessed on the Positive Affect and Negative Affect Scale while emotion-related physiological activation was assessed by heart-rate reactivity. Results showed that conscious acceptance had a significant negative affective consequence, which was absent during unconscious acceptance. That is, unconscious acceptance was linked with little reduction of positive affect during the experience of frustration, while this reduction was prominent in the control and conscious acceptance groups. Instructed, conscious acceptance resulted in a greater reduction of positive affect than found for the control group. In addition, both conscious and unconscious acceptance strategies significantly decreased emotion-related heart-rate activity(to a similar extent) in comparison with the control condition. Moreover, heart-rate reactivity was positively correlated with negative affect and negatively correlated with positive affect during the frustration phase relative to the baseline phase, in both the control and unconscious acceptance groups. Thus, unconscious acceptance not only reduces emotion-related physiological activity but also better protects mood stability compared with conscious acceptance. This suggests that the clinical practice of acceptance therapy may need to consider using the unconscious priming of an accepting attitude, instead of intentionally instructing people to implement such a strategy, to boost the efficacy of acceptance in emotion regulation. 展开更多
关键词 unconscious acceptance emotion regulation FRUSTRATION heart-rates positive affect negative affect
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