健身气功新功法探析

健身气功是中华民族优秀的传统健身项目。为增加人们对健身气功的了解,推广普及健身气功新功法,文章对健身气功的概念、内容进行了简要介绍,分析了四个新功法的特点,阐述了坚持健身气功锻炼的意义。

An Exploration of Interpersonal Meanings in Advertising Discourse from Functional Grammar Perspective

Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.