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幼儿园品牌设计中的感性定位策略应用研究
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作者 赖兵 《文化创新比较研究》 2017年第25期108-109,共2页
品牌定位是幼儿园品牌设计中的核心问题,幼儿园针对的主体是7岁以下的小孩子,这个阶段对于人生的发展有着至关重要的作用。现在各种类型的幼儿园层出不穷,如何在这些幼儿园中突显自己取得家长的信任,是幼儿园的重中之重。现在大多数的... 品牌定位是幼儿园品牌设计中的核心问题,幼儿园针对的主体是7岁以下的小孩子,这个阶段对于人生的发展有着至关重要的作用。现在各种类型的幼儿园层出不穷,如何在这些幼儿园中突显自己取得家长的信任,是幼儿园的重中之重。现在大多数的幼儿园多采用理性定位,容易形成千篇一律的局面,难形成差异性,但相比之下,家长更看重的是幼儿园环境的舒适度和幼儿园的整体氛围,所以如何在幼儿园的品牌设计中加入感性的元素,是本文研究的重点。 展开更多
关键词 幼儿园 品牌设计 感性定位 策略
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品牌设计中的感性定位策略应用研究 被引量:3
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作者 王松柏 《经济与管理研究》 CSSCI 北大核心 2013年第9期121-123,共3页
品牌定位是品牌设计的核心问题,目前多采用理性定位,容易模仿,难形成差异。在市场营销环境已由传统的大众营销演变为细分营销的新环境下,实施品牌定位首先应该考虑的是如何塑造品牌的特点。本文提出应从文化和产品附加值的层次挖掘品牌... 品牌定位是品牌设计的核心问题,目前多采用理性定位,容易模仿,难形成差异。在市场营销环境已由传统的大众营销演变为细分营销的新环境下,实施品牌定位首先应该考虑的是如何塑造品牌的特点。本文提出应从文化和产品附加值的层次挖掘品牌定位属性,以感性定位强化品牌差异化。 展开更多
关键词 品牌定位 感性定位 产品属性 品牌 细分市场
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解析品牌设计中的感性定位策略 被引量:1
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作者 张君婷 《艺术科技》 2016年第2期327-327,共1页
在市场中,一个好的品牌定位,能够有效实现企业品牌的塑造和经营。在品牌定位中,首先要注重消费者的心理,继而使企业产品为消费者留下深刻的印象,因此品牌设计要进行感性定位。本文主要分析了品牌设计中感性定位的重要性,阐述了我国市场... 在市场中,一个好的品牌定位,能够有效实现企业品牌的塑造和经营。在品牌定位中,首先要注重消费者的心理,继而使企业产品为消费者留下深刻的印象,因此品牌设计要进行感性定位。本文主要分析了品牌设计中感性定位的重要性,阐述了我国市场中品牌设计的特点,并针对品牌设计中实施感性定位的策略进行研究和探讨,以期促进品牌的强化。 展开更多
关键词 品牌设计 品牌定位 感性定位
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产品设计中的感性意象定位研究 被引量:35
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作者 苏建宁 李鹤歧 李奋强 《兰州理工大学学报》 CAS 北大核心 2004年第2期40-43,共4页
通过分析产品造型意象的认知理论,提出在感性工学系统的研究理论架构内,通过设计调查,数据经初步统计分析、因子分析和聚类分析,在定量分析的模式下来探讨消费者的心理感性意象,从而达到产品设计中感性意象的定位目的.该结果可指导后续... 通过分析产品造型意象的认知理论,提出在感性工学系统的研究理论架构内,通过设计调查,数据经初步统计分析、因子分析和聚类分析,在定量分析的模式下来探讨消费者的心理感性意象,从而达到产品设计中感性意象的定位目的.该结果可指导后续设计,经实际应用,证明该方法是合理、可行的. 展开更多
关键词 产品设计 感性意象定位 造型设计 因子分析 聚类分析
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Compressive Sensing Based Wireless Localization in Indoor Scenarios 被引量:3
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作者 Cui Qimei Deng Jingang Zhang Xuefei 《China Communications》 SCIE CSCD 2012年第4期1-12,共12页
The sparse nature of location finding in the spatial domain makes it possible to exploit the Compressive Sensing (CS) theory for wireless location.CS-based location algorithm can largely reduce the number of online me... The sparse nature of location finding in the spatial domain makes it possible to exploit the Compressive Sensing (CS) theory for wireless location.CS-based location algorithm can largely reduce the number of online measurements while achieving a high level of localization accuracy,which makes the CS-based solution very attractive for indoor positioning.However,CS theory offers exact deterministic recovery of the sparse or compressible signals under two basic restriction conditions of sparsity and incoherence.In order to achieve a good recovery performance of sparse signals,CS-based solution needs to construct an efficient CS model.The model must satisfy the practical application requirements as well as following theoretical restrictions.In this paper,we propose two novel CS-based location solutions based on two different points of view:the CS-based algorithm with raising-dimension pre-processing and the CS-based algorithm with Minor Component Analysis (MCA).Analytical studies and simulations indicate that the proposed novel schemes achieve much higher localization accuracy. 展开更多
关键词 wireless localization fingerprinting compressive sensing minor component analysis received signal strength
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Modified Levenberg-Marquardt algorithm for source localization using AOAs in the presence of sensor location errors
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作者 吴鑫辉 Huang Gaoming Gao Jun 《High Technology Letters》 EI CAS 2014年第3期274-281,共8页
In this paper,by utilizing the angle of arrivals(AOAs) and imprecise positions of the sensors,a novel modified Levenberg-Marquardt algorithm to solve the source localization problem is proposed.Conventional source loc... In this paper,by utilizing the angle of arrivals(AOAs) and imprecise positions of the sensors,a novel modified Levenberg-Marquardt algorithm to solve the source localization problem is proposed.Conventional source localization algorithms,like Gauss-Newton algorithm and Conjugate gradient algorithm are subjected to the problems of local minima and good initial guess.This paper presents a new optimization technique to find the descent directions to avoid divergence,and a trust region method is introduced to accelerate the convergence rate.Compared with conventional methods,the new algorithm offers increased stability and is more robust,allowing for stronger non-linearity and wider convergence field to be identified.Simulation results demonstrate that the proposed algorithm improves the typical methods in both speed and robustness,and is able to avoid local minima. 展开更多
关键词 source localization angle of arrivals (AOAs) nonlinear least-squares estimators Levenberg-Marquardt algorithm
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FBG-based ultrasonic wave detection and acoustic emission linear location system 被引量:12
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作者 姜明顺 隋青美 +2 位作者 贾磊 彭蓬 曹玉强 《Optoelectronics Letters》 EI 2012年第3期220-223,共4页
The ultrasonic (US) wave detection and an acoustic emission (AE) linear location system are proposed, which employ fiber Bragg gratings (FBGs) as US wave sensors. In the theoretical analysis, the FBG sensor response t... The ultrasonic (US) wave detection and an acoustic emission (AE) linear location system are proposed, which employ fiber Bragg gratings (FBGs) as US wave sensors. In the theoretical analysis, the FBG sensor response to longitudinal US wave is investigated. The result indicates that the FBG wavelength can be modulated as static case when the grating length is much shorter than US wavelength. The experimental results of standard sinusoidal and spindle wave test agree well with the generated signal. Further research using two FBGs for realizing linear location is also achieved. The maximum linear location error is obtained as less than 5 mm. FBG-based US wave sensor and AE linear location provide useful tools for specific requirements. 展开更多
关键词 Acoustic emissions SENSORS Signal detection
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