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感性经济人模型的初步分析
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作者 郑程峰 《企业技术开发(下半月)》 2011年第3期33-33,39,共2页
“经济人”理性假设有特定理论基础,当其面临“合理不合情”或“合情不合理”的经济行为时就劣势尽显。“感性经济人”模型表明经济人的“感性因子”通过理性选择渠道影响行为决策,并在个人感性与集体感性趋同的条件下实现利益最大化... “经济人”理性假设有特定理论基础,当其面临“合理不合情”或“合情不合理”的经济行为时就劣势尽显。“感性经济人”模型表明经济人的“感性因子”通过理性选择渠道影响行为决策,并在个人感性与集体感性趋同的条件下实现利益最大化,同时也赋予了“非理性”现象存在的合理性, 展开更多
关键词 感性经济 个人感性 集体感性
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感性经济下的情感化关怀设计
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作者 曹茜 《文艺生活(艺术中国)》 2012年第3期138-138,共1页
在物质日益富足的当今社会,我们在不知不觉中逐渐步入了一个感性经济的时代。在躁动的洪流中,人们更加倾向于产品所带来的情感体验,从而促使情感化的关怀设计产生。
关键词 感性经济 情感体验 情感化关怀设计
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经济的理性化与理性化的经济——与张觉力同志再商榷
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作者 刘克英 《理论探讨》 CSSCI 北大核心 2003年第5期98-99,共2页
如何科学审视和正确对待社会主义发展中的失误,不仅是个认识论问题,而且是个方法论问题。通过对经济的理性化与理性化经济的透视及分析,笔者认为,对社会主义发展中认识所出现的失误,其根源在于方法论,尤其是经济运行方法论。因此,在现... 如何科学审视和正确对待社会主义发展中的失误,不仅是个认识论问题,而且是个方法论问题。通过对经济的理性化与理性化经济的透视及分析,笔者认为,对社会主义发展中认识所出现的失误,其根源在于方法论,尤其是经济运行方法论。因此,在现代化市场经济条件下,如何使我们的经济活动进入理性化状态,用理性化的价值标准科学审视和正确对待一切经济活动及经济行为,应视为经济感性与经济理性相结合的焦点。 展开更多
关键词 张觉力 社会主义发展 经济感性 经济理性 理性化经济 经济运行方法论
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浅谈情调营销的机遇与挑战
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作者 温韬 《商业经济》 2014年第16期55-56,71,共3页
情调营销即以情调为卖点的营销。进入感性经济时代,情调营销得到了各行各业的广泛关注。目前,企业的情调营销除了要面临三大机遇之外,同时还要面临三个方面的主要挑战,即实体店大幅减少,快餐文化盛行,过度细分化的市场等方面。面对挑战... 情调营销即以情调为卖点的营销。进入感性经济时代,情调营销得到了各行各业的广泛关注。目前,企业的情调营销除了要面临三大机遇之外,同时还要面临三个方面的主要挑战,即实体店大幅减少,快餐文化盛行,过度细分化的市场等方面。面对挑战,企业应保持稳定的价值观,应以情调为卖点进行有效的跨界营销;在情调营销的实施中,企业除了要运用鲜活的视觉语言、听觉语言,还要运用新奇的嗅觉语言、味觉语言、触觉语言,并令五种语言相互配合、彼此呼应,只有这样最终才能达到"2+3〉5"的情调体验效果。 展开更多
关键词 感性经济时代 情调营销 机遇与挑战 建议
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老板代言的少数派报告
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作者 刘艳 《计算机》 2003年第13期66-67,共2页
感性经济时代,我们需要什么样的品牌形象代言人?答曰:老板!在美女、明星一统江湖的新媒体广告时代,老板代言人积蓄着火山般的力量在蠢蠢欲动。
关键词 老板代言 知名度 感性经济时代 品牌形象代言人 多样化角色 品牌效应 商业策划 企业形象
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Effects of Different Transplanting Dates and Transplanting Methods on Yield and Quality of Flue-cured Tobacco 被引量:2
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作者 曾宇 朱启元 +1 位作者 韩助君 李慧兰 《Agricultural Science & Technology》 CAS 2017年第11期2088-2091,2154,共5页
[Objective] This study was conducted to provide a theoretical basis for the large area extension of covered well cellular transplanting. [Method] The effects of different transplanting dates and transplanting methods ... [Objective] This study was conducted to provide a theoretical basis for the large area extension of covered well cellular transplanting. [Method] The effects of different transplanting dates and transplanting methods on yield and quality of fluecured tobacco were studied by field plot experiment with K326 as the main cultivated variety. [Result] The transplanting method could advance the transplanting date of tobacco seedlings, and achieve the effects of benefiting the growth of tobacco plants, improving the economic characteristics of tobacco leaves, coordinating the chemical components, and improving the smoking quality of tobacco leaves. [Conclusion] Generally, it is appropriate to transplant tobacco seedlings on February 25 by the covered well celluar method. 展开更多
关键词 Transplanting period Transplanting sory quality
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The Diversification of Children's Support for Their Parents in the Context of an Aging Society: Concepts and Behavior
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作者 Hu Anning 《Social Sciences in China》 2018年第4期114-136,共23页
China's aging society and the family-based model of basic aged care determine that children's support for their parents directly affects the standard of living of the majority of the aging population. Existing theor... China's aging society and the family-based model of basic aged care determine that children's support for their parents directly affects the standard of living of the majority of the aging population. Existing theories indicate that in this era of social transition, the implications of filial piety have shifted from the traditional emphasis on the parent- child generational relationship and children's duty to obey their parents to a dual mode in which family love coexists with the authority of the elders. Using data from the Chinese General Social Survey of 2006, we explore the ways in which the two basic dimensions of authoritarian filial piety and reciprocal filial piety connect with various types of filial behavior. The results of our multivariate linear model show that on average, authoritarian filial piety, which emphasizes authority relationships and children's duty, increases children's financial support for their parents, while reciprocal filial piety, stressing family love and generational equality, significantly increases children's emotional support for their parents. A comparison of the basic dimensions of filial piety shows that neither significantly increases children's physical support for their parents. Further analysis of the interaction effect indicates that the link between authoritarian filial piety and financial support is more significant among younger groups. In addition, for males, a marginally significant positive relation exists between authoritarian filial piety and physical support for their parents. 展开更多
关键词 dual model of filial piety authoritarian filial piety reciprocal filial piety emotional support financial support
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