语文教学中情感元素的渗透

语文新课标对语文教学的定位不再只是教师教语文基础知识、训练语文技能、强化解题方法,而是情感与价值观的培养.作为一名语文教师,要努力创设和谐的教学情境,把语文课堂演绎成富有情趣的生活,而不是说教的舞台.

图形创意在广告艺术设计中的应用微探

广告艺术设计的本质目的在于用形象的表达来抓住受众的兴趣,并引发受众共鸣。就图形创意在广告艺术设计中应用的实际情况来看,图形创意在版面结构中表现其特有的视觉内涵,故而图形是在平面构成元素中产生广告性和增强人们注意力的基本要素。同时,图形通常占据广告艺术设计中的大量版面甚至是整个版面,因而能够在最大程度上吸引受众的目光,激发受众的兴趣。文章基于图形创意的基本类别,对其在广告艺术设计中的作用和应用要点展开论述,最后思考图形创意在广告艺术设计中的应用方法,以供参考。

博纳尔绘画中的色彩美学

在19世纪末的欧洲画坛上,出现了一位极具个人特色的绘画大师--法国画家皮埃尔·博纳尔,他是纳比画派具有代表性的画家。他早年学习绘画时受到印象派与日本浮世绘的影响,色彩美学和带有东方神韵的画面构成成为其主要的艺术风格。该文主要探讨博纳尔绘画中的色彩美学。

Discussion on the Application of Sentiment Elements to Advertising Design

With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.