In answer to the important technological deployment, consumers express a need of physical reassuring and tangible contact. The perceived quality exceeds the role of brand image’s vector by perceptions’ differentiati...In answer to the important technological deployment, consumers express a need of physical reassuring and tangible contact. The perceived quality exceeds the role of brand image’s vector by perceptions’ differentiation to constitute an irrational link between objective characteristics (power engine, resistance) and subjective perceptions (facilitated hand grip, hardness of a steering wheel). The emotional expectations’ controls turn out many fields. It supposed to know and understand the perceptions of its customers. Its feelings must be objectively identified and quantified to be reproduced. The touch is the most solicited sense after the sight during the exploration of a product but it still undertaken in account. After an explication of sensory data’s integration to products’ conception, we resume different techniques to objectivize perceptions and how to link them to consumers’ preference. Then we present a new philosophy Touch design, which attest that the characterisation of the tactile feeling transmitted by a product is an important challenge. At least, we insist on the necessary coordination between design and technical engineering leading to the development of sensory communication tools and sensory-instrumental correlations.展开更多
Sensory evaluation is the most appropriate approach to describe the sensory perception of cosmetics, anddescriptive profiling has been a popular sensory technique for cognitive descriptions of products. This study eva...Sensory evaluation is the most appropriate approach to describe the sensory perception of cosmetics, anddescriptive profiling has been a popular sensory technique for cognitive descriptions of products. This study evaluated 33 models of BB/CC creams and analyzed the data with biostatistic method; thus, the results provided a better understanding of sensory characteristic for researchers.展开更多
文摘In answer to the important technological deployment, consumers express a need of physical reassuring and tangible contact. The perceived quality exceeds the role of brand image’s vector by perceptions’ differentiation to constitute an irrational link between objective characteristics (power engine, resistance) and subjective perceptions (facilitated hand grip, hardness of a steering wheel). The emotional expectations’ controls turn out many fields. It supposed to know and understand the perceptions of its customers. Its feelings must be objectively identified and quantified to be reproduced. The touch is the most solicited sense after the sight during the exploration of a product but it still undertaken in account. After an explication of sensory data’s integration to products’ conception, we resume different techniques to objectivize perceptions and how to link them to consumers’ preference. Then we present a new philosophy Touch design, which attest that the characterisation of the tactile feeling transmitted by a product is an important challenge. At least, we insist on the necessary coordination between design and technical engineering leading to the development of sensory communication tools and sensory-instrumental correlations.
文摘Sensory evaluation is the most appropriate approach to describe the sensory perception of cosmetics, anddescriptive profiling has been a popular sensory technique for cognitive descriptions of products. This study evaluated 33 models of BB/CC creams and analyzed the data with biostatistic method; thus, the results provided a better understanding of sensory characteristic for researchers.
