On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient...On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient co-branding image from three aspects： product image, corporate image and marketing hype image. It will have important effects between ingredient enterprises and terminal companys when they implement co-branding strategy.展开更多
Silk trade was the first business conducted via the Silk Road and it spurred the production of Shu brocade and Shu embroidrx, which in turn fueled the economic and commercial progress of the ancient state of Shu. Sich...Silk trade was the first business conducted via the Silk Road and it spurred the production of Shu brocade and Shu embroidrx, which in turn fueled the economic and commercial progress of the ancient state of Shu. Sichuan is China’s biggest producer of silkworm cocoons. It has a large production capacity for silk. Manufactured silk products include: silk garments and embroidered clothes with silk fabrics. This is Sichuan’s main export. Today’ s industrialised production has revitalised this trditional industry, leading to an upsurge in the dexelopment.展开更多
文摘On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient co-branding image from three aspects： product image, corporate image and marketing hype image. It will have important effects between ingredient enterprises and terminal companys when they implement co-branding strategy.
文摘Silk trade was the first business conducted via the Silk Road and it spurred the production of Shu brocade and Shu embroidrx, which in turn fueled the economic and commercial progress of the ancient state of Shu. Sichuan is China’s biggest producer of silkworm cocoons. It has a large production capacity for silk. Manufactured silk products include: silk garments and embroidered clothes with silk fabrics. This is Sichuan’s main export. Today’ s industrialised production has revitalised this trditional industry, leading to an upsurge in the dexelopment.
