Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries...Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.展开更多
The effect of China＇s rapid development on Sino-US relations and the existing international order is an important theoretical issue in current international relations research. We use empirical research methods to ex...The effect of China＇s rapid development on Sino-US relations and the existing international order is an important theoretical issue in current international relations research. We use empirical research methods to explore whether and how China has influenced the results of US ＂vote-buying＂ in the United Nations General Assembly （UNGA） through foreign aid. We find that through the mechanisms of foreign policy preferences, vulnerability and credibility, Chinese foreign aid has decreased US manipulation of UNGA voting. However, this is not a subjective strategic choice on China＇s part but the objective result of Chinese economic development. Taking the game of Sino-US foreign aid in international politics as the entry point and squarely facing the structural contradictions and competition that exist between China and the US will help us understand not only the problems and obstacles China will encounter on its future developmental path, but also the necessity and difficulty of risk control in Sino-US relations.展开更多
文摘Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.
文摘The effect of China＇s rapid development on Sino-US relations and the existing international order is an important theoretical issue in current international relations research. We use empirical research methods to explore whether and how China has influenced the results of US ＂vote-buying＂ in the United Nations General Assembly （UNGA） through foreign aid. We find that through the mechanisms of foreign policy preferences, vulnerability and credibility, Chinese foreign aid has decreased US manipulation of UNGA voting. However, this is not a subjective strategic choice on China＇s part but the objective result of Chinese economic development. Taking the game of Sino-US foreign aid in international politics as the entry point and squarely facing the structural contradictions and competition that exist between China and the US will help us understand not only the problems and obstacles China will encounter on its future developmental path, but also the necessity and difficulty of risk control in Sino-US relations.
