2014年度中国软件和信息服务十大领军企业

神州数码(中国)有限公司神州数码在过去一年中,不仅在传统业务领域进行创新,同时在智慧城市领域也结出累累硕果。而进军智慧农村领域,则让神州数码完成了"数字化中国"的整体布局,并拥有了更广阔的发展空间。此外,在云服务、大数据、移动互联网等领域的大力投入,也表明了神州数码未来的战略发展方向。华为技术有限公司强大的研发能力、执行力、创新能力是华为多年一直保持领先的核心竞争力所在。2014年,华为在云计算、大数据。

Research on the strategies and models of the innovation and development of the textile clothing brands

Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.