After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland ...After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla＇s shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau （VGP）. The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor＇s behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market.展开更多
The energetic sector is necessary for productive activity in the world, because energy is one of the most essential economic resources. The energy, at a social-historic level, always has been relevant for the developm...The energetic sector is necessary for productive activity in the world, because energy is one of the most essential economic resources. The energy, at a social-historic level, always has been relevant for the development of any society, and as a country advanced in this field, there is an important increase of their energetic needs, in such a way that all energy supplies are considered as a national security strategy for many countries. This element, the natural resources of their own, their existence and good management are and will be the key for the coming years and decades to achieve the national security in the energetic field, economic development, and environment. This last argument has a great importance for the issues that are generated by an environmental crisis and the greenhouse effect in the world, due to the consumption of energy from oil and coal. All these justify the relevance of performing an analysis of the problems between the energy development and the environment, and both issues are presented in this paper from the economic history point of view.展开更多
Sport tourism events refer to sport activities with potential to attract tourists, media, athletes, and other sporting officials, with the primary purpose for travel being participating in or viewing sport. Sport mega...Sport tourism events refer to sport activities with potential to attract tourists, media, athletes, and other sporting officials, with the primary purpose for travel being participating in or viewing sport. Sport mega-events, such as America＇s Cup, have been recognized as a strong component of tourism, and are becoming an integral and major part of tourism development and marketing strategies. As a catalyst for change, sport mega-events can accelerate the host city economic, political, and social development. This paper focuses on the case of the 34th America＇s Cup for Naples. In order to evaluate the benefits of this event on the city, the authors first propose a general framework of main benefits that sport mega-events may bring to host cities, and subsequently, the authors applied this framework to the Naples case.展开更多
Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketi...Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.展开更多
文摘After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla＇s shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau （VGP）. The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor＇s behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market.
文摘The energetic sector is necessary for productive activity in the world, because energy is one of the most essential economic resources. The energy, at a social-historic level, always has been relevant for the development of any society, and as a country advanced in this field, there is an important increase of their energetic needs, in such a way that all energy supplies are considered as a national security strategy for many countries. This element, the natural resources of their own, their existence and good management are and will be the key for the coming years and decades to achieve the national security in the energetic field, economic development, and environment. This last argument has a great importance for the issues that are generated by an environmental crisis and the greenhouse effect in the world, due to the consumption of energy from oil and coal. All these justify the relevance of performing an analysis of the problems between the energy development and the environment, and both issues are presented in this paper from the economic history point of view.
文摘Sport tourism events refer to sport activities with potential to attract tourists, media, athletes, and other sporting officials, with the primary purpose for travel being participating in or viewing sport. Sport mega-events, such as America＇s Cup, have been recognized as a strong component of tourism, and are becoming an integral and major part of tourism development and marketing strategies. As a catalyst for change, sport mega-events can accelerate the host city economic, political, and social development. This paper focuses on the case of the 34th America＇s Cup for Naples. In order to evaluate the benefits of this event on the city, the authors first propose a general framework of main benefits that sport mega-events may bring to host cities, and subsequently, the authors applied this framework to the Naples case.
文摘Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.
