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房地产知识型项目成熟度影响因素的识别及对项目绩效的影响
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作者 胡小燕 《知识经济》 2013年第22期105-106,共2页
本文首次对房地产知识型项目的概念作了完整的界定,在此基础上运用扎根理论和数理统计学相结合的实证方法研究成熟度影响因素与项目绩效的关系。结果表明,成熟度影响因素各维度对项目绩效存在正相关关系。最后根据两者的关系提出提升项... 本文首次对房地产知识型项目的概念作了完整的界定,在此基础上运用扎根理论和数理统计学相结合的实证方法研究成熟度影响因素与项目绩效的关系。结果表明,成熟度影响因素各维度对项目绩效存在正相关关系。最后根据两者的关系提出提升项目绩效的措施。 展开更多
关键词 房地产知识型项目 项目成熟度影响因素 项目绩效 扎根理论
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房地产知识产权困境
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作者 谢良兵 《法人》 2004年第1期88-90,共3页
虽然,全国的房地产商众多,仅北京就有3千多家,但注册拥有全国知名品牌的房地产开发商却少之又少。在北京通过认定的173件“驰名商标”中,没有一件是房地产商标。这里不仅有开发商对知识产权的漠视,还有目前我国房地产知识产权相关的法... 虽然,全国的房地产商众多,仅北京就有3千多家,但注册拥有全国知名品牌的房地产开发商却少之又少。在北京通过认定的173件“驰名商标”中,没有一件是房地产商标。这里不仅有开发商对知识产权的漠视,还有目前我国房地产知识产权相关的法律法规及司法实践当中存在许多瓶颈等原因。 展开更多
关键词 房地产知识产权 房地产开发商 房地产商标 侵权行为
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Research on knowledge management contribution rate measurement for real estate enterprises
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作者 Shen Liangfeng Deng Xiaolei 《Engineering Sciences》 EI 2013年第5期51-53,69,共4页
Based on the improved method of Solow's residual value,through the introduction of potential analysis method,a measurement model of enterprise knowledge management contribution rate(KMCR) is put forward in this pa... Based on the improved method of Solow's residual value,through the introduction of potential analysis method,a measurement model of enterprise knowledge management contribution rate(KMCR) is put forward in this paper,and is estimated by the performance measure of a real estate enterprise for implementing knowledge management(KM),then the results have shown that the model and the method have good feasibility. 展开更多
关键词 KMCR real estate enterprises MEASUREMENT
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Research on construction knowledge resources framework of real estate enterprises
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作者 Shen Liangfeng Fan Yeming 《Engineering Sciences》 EI 2010年第4期86-90,共5页
Many studies have shown that knowledge resources have been the real source of innovation and competitiveness of real estate enterprises. Therefore, it is the basic work to establish the real estate enterprise knowledg... Many studies have shown that knowledge resources have been the real source of innovation and competitiveness of real estate enterprises. Therefore, it is the basic work to establish the real estate enterprise knowledge resources framework for implementing knowledge management(KM),and it should be given enough attention. A sort of the real estate enterprise knowledge resources framework system has been built in this paper based on the thought of Clark & Henderson's enterprise knowledge classification, and the contents have been analyzed and expounded. Thus, the real estate enterprises can grasp clearly the basic contents of its knowledge resources, then depict the knowledge system, in the end the solid foundation should be settled for implementing knowledge management. 展开更多
关键词 real estate enterprise knowledge resource FRAMEWORK
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探秘中国“房模”
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作者 张阳光 《海内与海外》 2004年第3期28-31,共4页
关键词 中国 上海 “东方夏威夷”房屋模特大赛 房地产市场 营销模式 房地产知识 企业形象
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