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房地产开发企业的客户关系管理
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作者 沈玲娜 《中国市场》 2012年第28期50-51,共2页
本文分析了目前中国房地产开发企业组织结构中存在的弊端,结合房地产行业的具体情况,提出了一种面向客户关系管理的基于流程的房地产开发企业组织结构模式。
关键词 房地产组织结构 客户关系管理 业务流程
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Process-oriented organizational structure and its application in real estate development enterprises in China 被引量:1
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作者 杨洪涛 王要武 张跃松 《Journal of Harbin Institute of Technology(New Series)》 EI CAS 2006年第1期118-122,共5页
This paper analyzes the shortcomings of the current organizational structure of real estate development enterprises in China. Integrating the idea of Business Process Reengineering (BPR) with organizational reformat... This paper analyzes the shortcomings of the current organizational structure of real estate development enterprises in China. Integrating the idea of Business Process Reengineering (BPR) with organizational reformation, the authors bring out a process-orlented organizational structure. A further study on the application of process-oriented organizational structure in real estate development enterprises is carried out in a test case. Using residence-development process as an example, the authors illustrate the composition and operation of the business process system of real estate development enterprises. 展开更多
关键词 real estate organizational structure business process
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