With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditio...With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.展开更多
全球移动互联网大会(Global Mobile Internet Conference,GMIC)是全球领先的移动互联网行业年度盛会。2013年在北京召开的第五届全球移动互联网大会将"重新定义移动互联网"作为大会主题。文中分析了大会主题提出的背景及其现...全球移动互联网大会(Global Mobile Internet Conference,GMIC)是全球领先的移动互联网行业年度盛会。2013年在北京召开的第五届全球移动互联网大会将"重新定义移动互联网"作为大会主题。文中分析了大会主题提出的背景及其现实意义,思考移动互联网安全必须随之重新定义的原因,并在此基础上探讨了移动互联网安全出现的新态势、新技术,最后对移动互联网的安全提出了未来的发展思路和建议。展开更多
文摘With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.
文摘全球移动互联网大会(Global Mobile Internet Conference,GMIC)是全球领先的移动互联网行业年度盛会。2013年在北京召开的第五届全球移动互联网大会将"重新定义移动互联网"作为大会主题。文中分析了大会主题提出的背景及其现实意义,思考移动互联网安全必须随之重新定义的原因,并在此基础上探讨了移动互联网安全出现的新态势、新技术,最后对移动互联网的安全提出了未来的发展思路和建议。
