数字赋能下文旅产品消费者在场体验影响因素与互动机理——基于意识谱理论的扎根研究

研究数字文旅产品消费者体验,有助于丰富旅游体验理论,有利于数字技术赋能下展览产品健康发展。通过对六个案例消费点评与访谈数据等的质性分析,基于意识谱理论,发掘数字赋能下消费者在场体验的形成因素与互动机制。研究发现:个人情境、在场氛围感知、在场知性认知、在场感性认知是影响消费者在场体验的四大主范畴。在个体心境、涉入能力、物理空间氛围、服务氛围、非物理空间氛围、交互感知等11个副范畴中,虚拟场景体验时消费者受呈现感知、知识提取、知识编码、交互感知、衍生设计、便利因素的影响;实体场景体验时消费者受非物理空间氛围、物理空间氛围、服务氛围因素的影响;两种场景中消费者同时受涉入能力、个体心境因素的影响。在此基础上,构建消费者在场体验的机理过程模型,以解读数字文旅产品如何引起消费者在场行为变化,进而导致在场情感体验发生,希冀为数字赋能下文旅产品设计提供决策依据。

基于扎根理论模型的跨境电商与跨境物流协同影响因素分析

分析跨境电商与跨境物流协同的影响因素,对拓展相关理论及指导实践活动有重要意义。基于扎根理论质化研究方法和相关文献,通过专家访谈等渠道获取信息资料,借助Nvivo11.0软件辅助文本资料编码,构建跨境电商与跨境物流协同的扎根理论模型,研究影响两者协同的因素。结果表明,影响跨境电商与跨境物流协同的因素有协同环境、协同机制、协同关系、协同能力、协同意愿、个体特征、协同预期等7个主范畴以及26个副范畴。深入剖析各级范畴间的内在作用机理,从改善协同环境支撑、健全协同机制、提升协同能力、营造良好协同关系氛围等方面提出促进协同的策略建议。

Aviation Accident Causation Analysis Based on Complex Network Theory

Accident causation analysis is of great importance for accident prevention.In order to improve the aviation safety,a new analysis method of aviation accident causation based on complex network theory is proposed in this paper.Through selecting 257 accident investigation reports,45 causative factors and nine accident types are obtained by the three-level coding process of the grounded theory,and the interaction of these factors is analyzed based on the“2-4”model.Accordingly,the aviation accident causation network is constructed based on complex network theory which has scale-free characteristics and small-world properties,the characteristics of causative factors are analyzed by the topology of the network,and the key causative factors of the accidents are identified by the technique for order of preference by similarity to ideal solution(TOPSIS)method.The comparison results show that the method proposed in this paper has the advantages of independent of expert experience,quantitative analysis of accident causative factors and statistical analysis of a lot of accident data,and it has better applicability and advancement.