物流企业市场营销技术与管理方法

当前,许多物流企业在营销管理技术与方法方面的创新,专业化、信息化以及团队化趋势较为明显。然而相关的营销问题逐步暴露,也在一定程度上影响物流企业的可持续发展。本文主要探讨了物流企业市场营销的技术以及管理方法,从而帮助物流企业为整个市场提供优质服务。

Research on the Enterprise Strategic Management Course based on Problem Oriented Teaching Methodology

With the rapid development of the management science and technology, the management related course is becoming popular. In this research paper, we research on the enterprise strategic management course based on the problem oriented teaching methodology. We reviewed the latest strategic management recently developed various theories and academic point of view to from the theoretical level of modern enterprise strategy management pattern to generalize and summarize, thus to guide the strategic management of modern enterprises. Enterprise strategic management is to point to determine its mission according to the external environment and internal conditions set strategic goals of the enterprise. Through combing the development of the strategic management theory, grasp the context and the regularity of the evolution of enterprise strategic thinking and the development trend of enterprise strategic theory at home and abroad was discussed to promote the existing strategic management research provides some unique ideas and thoughts.