This paper explores the rapid growth of four internet-based corporations and critiques the extent to which the Internet has developed from being simply a powerful tool and enabler of industry innovation to achieving s...This paper explores the rapid growth of four internet-based corporations and critiques the extent to which the Internet has developed from being simply a powerful tool and enabler of industry innovation to achieving status as a fully-fledged technology-based business ecosystem. The need to develop new management theories, tools, and techniques to compete with the ＂Gang of Four＂ （Amazon, Apple, Google, and Facebook） is also discussed in some depth as well as providing a critique of traditional models/strategic approaches and more recent theories. This is considered to be an important area of research because as a new class of Internet company emerges, incumbent firms in traditional industries will need to know how to prepare for the new challenges that face them.展开更多
This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special eve...This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special events, and how social media can be used to help gauge the social and cultural impact of special events. By synthesizing prominent literature that is peripherally related, this paper establishes both a base of knowledge for this new realm of inquiry, as well as identifying a platform for further research. The paper also adds to the knowledge based by creating a theoretical framework which brings together practice theory with situationist theory to present a new lens through which to examine this issue. From a theoretical standpoint, technology is said to be a reflection of society. If technology can be linked to society and society in turn can be equated with the spectacle then it is a natural progression to examine technology as spectacle. Therefore, using the two theories in tandem provides a very suitable lens to frame an investigation of technology as spectacle, and the viability of social media as a communication tool for special events.展开更多
Based on investigations of 112 Chinese firms and studies on foreign leading corporations, a theoretical framework of dynamic capabilities based strategy innovation (SI) is put forward. Several large firms in China wi...Based on investigations of 112 Chinese firms and studies on foreign leading corporations, a theoretical framework of dynamic capabilities based strategy innovation (SI) is put forward. Several large firms in China winning through SI were studied empirically. This paper complements previous publications on the theories of innovation and strategy. This work's findings will be useful for managers interested in our approach, which highlights the importance of SI and focuses on and points out the major pitfalls in the innovation processes. Implementing the dynamic capabilities based strategy innovation can effectively cultivate and develop core competences of corporations. It is concluded that implementing SI is the only path for Chinese enterprise growth in the intensified competition in the knowledge economy.展开更多
With the rapid development of the management science and technology, the management related course is becoming popular. In this research paper, we research on the enterprise strategic management course based on the pr...With the rapid development of the management science and technology, the management related course is becoming popular. In this research paper, we research on the enterprise strategic management course based on the problem oriented teaching methodology. We reviewed the latest strategic management recently developed various theories and academic point of view to from the theoretical level of modern enterprise strategy management pattern to generalize and summarize, thus to guide the strategic management of modern enterprises. Enterprise strategic management is to point to determine its mission according to the external environment and internal conditions set strategic goals of the enterprise. Through combing the development of the strategic management theory, grasp the context and the regularity of the evolution of enterprise strategic thinking and the development trend of enterprise strategic theory at home and abroad was discussed to promote the existing strategic management research provides some unique ideas and thoughts.展开更多
文摘This paper explores the rapid growth of four internet-based corporations and critiques the extent to which the Internet has developed from being simply a powerful tool and enabler of industry innovation to achieving status as a fully-fledged technology-based business ecosystem. The need to develop new management theories, tools, and techniques to compete with the ＂Gang of Four＂ （Amazon, Apple, Google, and Facebook） is also discussed in some depth as well as providing a critique of traditional models/strategic approaches and more recent theories. This is considered to be an important area of research because as a new class of Internet company emerges, incumbent firms in traditional industries will need to know how to prepare for the new challenges that face them.
文摘This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special events, and how social media can be used to help gauge the social and cultural impact of special events. By synthesizing prominent literature that is peripherally related, this paper establishes both a base of knowledge for this new realm of inquiry, as well as identifying a platform for further research. The paper also adds to the knowledge based by creating a theoretical framework which brings together practice theory with situationist theory to present a new lens through which to examine this issue. From a theoretical standpoint, technology is said to be a reflection of society. If technology can be linked to society and society in turn can be equated with the spectacle then it is a natural progression to examine technology as spectacle. Therefore, using the two theories in tandem provides a very suitable lens to frame an investigation of technology as spectacle, and the viability of social media as a communication tool for special events.
文摘Based on investigations of 112 Chinese firms and studies on foreign leading corporations, a theoretical framework of dynamic capabilities based strategy innovation (SI) is put forward. Several large firms in China winning through SI were studied empirically. This paper complements previous publications on the theories of innovation and strategy. This work's findings will be useful for managers interested in our approach, which highlights the importance of SI and focuses on and points out the major pitfalls in the innovation processes. Implementing the dynamic capabilities based strategy innovation can effectively cultivate and develop core competences of corporations. It is concluded that implementing SI is the only path for Chinese enterprise growth in the intensified competition in the knowledge economy.
文摘With the rapid development of the management science and technology, the management related course is becoming popular. In this research paper, we research on the enterprise strategic management course based on the problem oriented teaching methodology. We reviewed the latest strategic management recently developed various theories and academic point of view to from the theoretical level of modern enterprise strategy management pattern to generalize and summarize, thus to guide the strategic management of modern enterprises. Enterprise strategic management is to point to determine its mission according to the external environment and internal conditions set strategic goals of the enterprise. Through combing the development of the strategic management theory, grasp the context and the regularity of the evolution of enterprise strategic thinking and the development trend of enterprise strategic theory at home and abroad was discussed to promote the existing strategic management research provides some unique ideas and thoughts.
