The lack of proper knowledge about investment products can have a large negative influence on the financial well being of investors. Inspire of that, there is a dearth of studies conducted, specifically to investigate...The lack of proper knowledge about investment products can have a large negative influence on the financial well being of investors. Inspire of that, there is a dearth of studies conducted, specifically to investigate the factors influencing the knowledge of investors about investment products. This paper propose a model and investigates the direct and indirect (mediated through investor's enduring involvement with product) influence of investor's product importance perception (PIP) and need for cognition (NFC) on investor's knowledge of investment products. The hypothesized relationship is empirically validated in the context of mutual fund schemes (MFs). Survey conducted on the sample of 268 MF investors suggests that there is an insignificant direct influence of investor's PIP and NFC on investor's knowledge of investment product (KIP). However, when mediated through enduring involvement with product (EIP), the influence was found to be significant. The results suggest that EIP perfectly mediates the influence of PIP and NFC on investor's KIP. The relevance of the results to the policy makers is also discussed.展开更多
Vehicle recognition system (VRS) plays a very important role in the field of intelligent transportation systems.A novel and intuitive method is proposed for vehicle location.The method we provide for vehicle location ...Vehicle recognition system (VRS) plays a very important role in the field of intelligent transportation systems.A novel and intuitive method is proposed for vehicle location.The method we provide for vehicle location is based on human visual perception model technique. The perception color space HSI in this algorithm is adopted.Three color components of a color image and more potential edge patterns are integrated for solving the feature extraction problem.A fast and automatic threshold technique based on human visual perception model is also developed.The vertical edge projection and horizontal edge projection are adopted for locating left-right boundary of vehicle and top-bottom boundary of vehicle, respectively. Very promising experimental results are obtained using real-time vehicle image sequences, which have confirmed that this proposed location vehicle method is efficient and reliable, and its calculation speed meets the needs of the VRS.展开更多
The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary ca...The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary categories of the so-called accessible luxury consumed by a middle class that is seeking to approach the upper classes by copying their lifestyle. Despite the importance of this market, there is relatively little literature existing in regards to the study of the image of luxury brands due to the complexity of the luxury phenomenon. This article presents the results of an initial qualitative study conducted on focus groups of luxury fragrance consumers, making it possible to identify the types of attributes to be considered when studying the brand image of said luxury products. Subsequently, a quantitative study was conducted in order to determine the perceived image of the principle luxury fragrance brands by consumers. Thanks to this study, it has been possible to determine the typical profile of each of the analyzed brands so that a subsequent comparison may be made with the advertising created by said brands in order to verify whether or not the image projected in their advertising corresponds with the perceived image of their target audience.展开更多
The present study, using quantitative and qualitative analyses, aimed at delineating the interrelationship between the knowledge of metacognition and the regulation of metacognition, along with the role of learners' ...The present study, using quantitative and qualitative analyses, aimed at delineating the interrelationship between the knowledge of metacognition and the regulation of metacognition, along with the role of learners' regulatory ability in mediating the effects of task-induced involvement load on word learning. A total of 60 university EFL students were recruited to the study. They first completed a checklist on metacognition and were then assigned to complete three tasks with varying degrees of involvement load followed by a vocabulary test. Of them, 12 students also participated in an interview. The results showed that the two main components of metacognition, i.e., the knowledge and regulation of metacognition, are closely and significantly correlated. The learners, assigned to four different ability groups (LK/LR, LK/HR, HK/LR, HK/HR), were found to benefit most by engaging in a task with the highest involvement load. Despite the benefits, their regulatory ability mediated the effects of task-induced involvement load on word learning, which was corroborated by the interview results. The relevant implications for teaching and learning words through tasks are further discussed.展开更多
College EFL learners in Taiwan are often required to do online reading after school to get more exposure to English. Websites designed for EFL learners often provide some post-reading exercises to help them acquire wo...College EFL learners in Taiwan are often required to do online reading after school to get more exposure to English. Websites designed for EFL learners often provide some post-reading exercises to help them acquire words. Thus, the purpose of this study was to examine a series of vocabulary tasks from one English learning website by revealing their induced involvement loads and the effects of the loads on learners' vocabulary acquisition. Sixty-four sophomore non-English majors were at intermediate English proficient level. They were randomly assigned to four groups representing four learning conditions doing from none to three post-reading activities, respectively. The results showed that similar increase on the retention of word meanings was observed between any two exercises. Furthermore, the significant difference was found between the first and the fourth learning conditions. This suggests that after doing three post-reading exercises, reaching five involvement loads, the EFL learners could make a difference on word gains.展开更多
文摘The lack of proper knowledge about investment products can have a large negative influence on the financial well being of investors. Inspire of that, there is a dearth of studies conducted, specifically to investigate the factors influencing the knowledge of investors about investment products. This paper propose a model and investigates the direct and indirect (mediated through investor's enduring involvement with product) influence of investor's product importance perception (PIP) and need for cognition (NFC) on investor's knowledge of investment products. The hypothesized relationship is empirically validated in the context of mutual fund schemes (MFs). Survey conducted on the sample of 268 MF investors suggests that there is an insignificant direct influence of investor's PIP and NFC on investor's knowledge of investment product (KIP). However, when mediated through enduring involvement with product (EIP), the influence was found to be significant. The results suggest that EIP perfectly mediates the influence of PIP and NFC on investor's KIP. The relevance of the results to the policy makers is also discussed.
文摘Vehicle recognition system (VRS) plays a very important role in the field of intelligent transportation systems.A novel and intuitive method is proposed for vehicle location.The method we provide for vehicle location is based on human visual perception model technique. The perception color space HSI in this algorithm is adopted.Three color components of a color image and more potential edge patterns are integrated for solving the feature extraction problem.A fast and automatic threshold technique based on human visual perception model is also developed.The vertical edge projection and horizontal edge projection are adopted for locating left-right boundary of vehicle and top-bottom boundary of vehicle, respectively. Very promising experimental results are obtained using real-time vehicle image sequences, which have confirmed that this proposed location vehicle method is efficient and reliable, and its calculation speed meets the needs of the VRS.
文摘The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary categories of the so-called accessible luxury consumed by a middle class that is seeking to approach the upper classes by copying their lifestyle. Despite the importance of this market, there is relatively little literature existing in regards to the study of the image of luxury brands due to the complexity of the luxury phenomenon. This article presents the results of an initial qualitative study conducted on focus groups of luxury fragrance consumers, making it possible to identify the types of attributes to be considered when studying the brand image of said luxury products. Subsequently, a quantitative study was conducted in order to determine the perceived image of the principle luxury fragrance brands by consumers. Thanks to this study, it has been possible to determine the typical profile of each of the analyzed brands so that a subsequent comparison may be made with the advertising created by said brands in order to verify whether or not the image projected in their advertising corresponds with the perceived image of their target audience.
基金supported by the Fund Program of Education Sciences Planning in Hainan Province(Grant No.QJY13516004)Key research program of higher education in Hainan province(Grant number:HNJG2014-04)
文摘The present study, using quantitative and qualitative analyses, aimed at delineating the interrelationship between the knowledge of metacognition and the regulation of metacognition, along with the role of learners' regulatory ability in mediating the effects of task-induced involvement load on word learning. A total of 60 university EFL students were recruited to the study. They first completed a checklist on metacognition and were then assigned to complete three tasks with varying degrees of involvement load followed by a vocabulary test. Of them, 12 students also participated in an interview. The results showed that the two main components of metacognition, i.e., the knowledge and regulation of metacognition, are closely and significantly correlated. The learners, assigned to four different ability groups (LK/LR, LK/HR, HK/LR, HK/HR), were found to benefit most by engaging in a task with the highest involvement load. Despite the benefits, their regulatory ability mediated the effects of task-induced involvement load on word learning, which was corroborated by the interview results. The relevant implications for teaching and learning words through tasks are further discussed.
文摘College EFL learners in Taiwan are often required to do online reading after school to get more exposure to English. Websites designed for EFL learners often provide some post-reading exercises to help them acquire words. Thus, the purpose of this study was to examine a series of vocabulary tasks from one English learning website by revealing their induced involvement loads and the effects of the loads on learners' vocabulary acquisition. Sixty-four sophomore non-English majors were at intermediate English proficient level. They were randomly assigned to four groups representing four learning conditions doing from none to three post-reading activities, respectively. The results showed that similar increase on the retention of word meanings was observed between any two exercises. Furthermore, the significant difference was found between the first and the fourth learning conditions. This suggests that after doing three post-reading exercises, reaching five involvement loads, the EFL learners could make a difference on word gains.