亚洲 GIGI TAN EUROMONITOR 亚太地区是2001年全球最值得关注的市场,而日本又是亚太区的核心,它的护肤品人均消费保持世界第一。回顾1999-2000年这个地区的稳步增长,2001年对美元汇率的下降,护肤品的销售额下跌。恶劣的经济条件和市场...亚洲 GIGI TAN EUROMONITOR 亚太地区是2001年全球最值得关注的市场,而日本又是亚太区的核心,它的护肤品人均消费保持世界第一。回顾1999-2000年这个地区的稳步增长,2001年对美元汇率的下降,护肤品的销售额下跌。恶劣的经济条件和市场饱和也进一步阻碍了日本那些重要地区的增长,同时制造商和零售商为维持市场份额都经历了残酷的价格战。尽管如此,受面部产品和妇女中盛行的基本面部护肤品需求的推动,2001年按日圆计在日本还是有一定的增长。展开更多
The Chinese beauty and personal care market has been mainly dominated by big foreign brands such as L＇Oreal and Maybelline, due to their good product reputation, high quality and other advantages. On the back of ＂Ko...The Chinese beauty and personal care market has been mainly dominated by big foreign brands such as L＇Oreal and Maybelline, due to their good product reputation, high quality and other advantages. On the back of ＂Korean Wave＂ in China, the Korean cosmetics are expanding their presence in the Chinese market. Local companies must upgrade their brand image and enhance the competitiveness of their brands in the high-end market. In the future, with the increase of people＇s purchasing power, and the demand for high-end cosmetics, the competition in the Chinese cosmetic market will become fiercer.展开更多
文摘亚洲 GIGI TAN EUROMONITOR 亚太地区是2001年全球最值得关注的市场,而日本又是亚太区的核心,它的护肤品人均消费保持世界第一。回顾1999-2000年这个地区的稳步增长,2001年对美元汇率的下降,护肤品的销售额下跌。恶劣的经济条件和市场饱和也进一步阻碍了日本那些重要地区的增长,同时制造商和零售商为维持市场份额都经历了残酷的价格战。尽管如此,受面部产品和妇女中盛行的基本面部护肤品需求的推动,2001年按日圆计在日本还是有一定的增长。
文摘The Chinese beauty and personal care market has been mainly dominated by big foreign brands such as L＇Oreal and Maybelline, due to their good product reputation, high quality and other advantages. On the back of ＂Korean Wave＂ in China, the Korean cosmetics are expanding their presence in the Chinese market. Local companies must upgrade their brand image and enhance the competitiveness of their brands in the high-end market. In the future, with the increase of people＇s purchasing power, and the demand for high-end cosmetics, the competition in the Chinese cosmetic market will become fiercer.
