媒介融合背景下对报纸新闻媒体融合发展途径的思考

在传媒一体化的大环境下,整个传媒产业的发展模式也出现了多样化的发展趋势。新媒介产业兴起并逐步成为传媒产业的主流,对报业传媒造成了很大的影响。在媒介融合的时代背景下,报纸的新闻采编必须在技术上进行创新,重视信息资源的优化,以创新的方式应对各种挑战。文章以传媒融合为切入点,从传媒融合的大背景下,对报业传媒融合发展的问题进行了分析,并对如何推动报业传媒融合发展提出了一些建议。本文研究的目的在于推动报业传媒融合发展,提高报业传媒的竞争能力,为报业传媒产业发展提供参考。

媒介融合背景下对报纸新闻媒体融合发展的途径思考

媒介融合的大环境下,当前新闻媒体行业表现为多元化的整体格局,新媒体如雨后春笋般源源不断的涌现出来,开始不断抢占新闻媒体行业的主导权。对报纸新闻媒体来说,媒介融合所产生的诸多压力,要求报纸新闻媒体必须要进行主动的改革创新,致力于推动报纸新闻媒体融合发展,才能够有效提升报纸新闻媒体竞争力。鉴于此,本研究主要基于媒介融合背景下新闻媒体行业发展趋势,全面探讨了报纸新闻媒体融合发展途径,仅供参考与借鉴。

媒体融合时代报纸新闻采写分析

媒体融合时代的到来给传统的纸媒带来了巨大的冲击,对传统新闻媒体的发展提出了更高的要求,但也将成为新闻采写的机遇。发现新的时代发展背景下传统新闻采写工作中的缺陷,并提出有效的策略进行发展和创新,进而促进以报纸为代表的传统媒体的转型。本文就媒体融合时代背景下报纸新闻采写工作中的问题,以及针对性的改进策略进行简要分析。

Maintaining Power by Guarding the Gates： Journalists＇ Perceptions of Audience Participation in Online Newspapers

Focus on audience participation in online news media has increased rapidly in recent years. Online newspapers offer their audience several opportunities to participate, for example, by submitting comments on articles or uploading pictures/videos. Audience participation has also emerged as a fast growing research field： The motives for focusing on audience participation have been analyzed and the kind of participatory opportunities that news media offer the audience have been mapped. Also, questions on whether audience participation should be regarded as an advantage or disadvantage to professional journalism have been discussed. This study relates to the latter perspective as it examines media practitioners＇ perceptions of audience participation. By focusing on the case of Swedish newspaper journalists, this study analyzes how audience participation is perceived to affect journalistic work and to what extent such participation is believed to benefit journalism. Based on a representative survey of Swedish journalists, conducted in 2011-2012, and a survey of journalists working at three local morning papers in Sweden, conducted in 2009, the analyses reveal a rather ambivalence attitude to audience participation among the journalistic corps.

论报纸微信公众号的推广策略

新媒体的出现改变了传统的信息传播模式,也给传统媒体带来了机遇与挑战。对于报纸媒体的推广工作而言,微信公众号能发挥出不容忽视的助力作用,而对这种作用进行研究,并对其发挥路径进行探索,对于整个报纸媒体阅读推广工作的推动以及影响力和竞争力的提高都有重要的现实意义。

融合背景下报纸发展现状及创新途径

媒介融合背景下,新闻媒体行业整体格局呈现多元化趋势。随着新媒体行业不断涌现,逐渐占据新闻媒体行业的主导地位,报纸新闻媒体受到严重冲击。本文基于媒介融合背景下,就报纸新闻媒体融合发展问题进行探讨,并提出促进其融合发展的有效途径,旨在推进报纸新闻媒体的融合发展并提升其竞争力。