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Tourists' Awareness and Liking of Outdoor Advertising
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作者 Benjamin Ka Lun Cheng Kara Chan 《Journalism and Mass Communication》 2014年第5期293-302,共10页
Tourism has been a fast growing industry in the world in the past decade. However, research that investigates the effectiveness of outdoor ads targeting to tourists has far lagged behind. This study aims to assess the... Tourism has been a fast growing industry in the world in the past decade. However, research that investigates the effectiveness of outdoor ads targeting to tourists has far lagged behind. This study aims to assess the awareness of outdoor ads and to provide insight into effective advertising that target tourists. Pedestrians intercepted in downtown Hong Kong were surveyed using a questionnaire and quota sampling. They were presented with images of seven outdoor advertisements currently displayed in the neighborhood and their recall and impressions of the ads were surveyed. The survey sampled 465 local residents and tourists aged 15 and above. Among the tourists, the awareness of the seven ads ranged from 19 to 49 percent with an average 30 percent. They displayed more positive perceptions of outdoor advertising than the locals, but had lower awareness. Practical suggestions for outdoor advertisers targeting tourists are proposed. 展开更多
关键词 intercept survey advertising effectiveness out-of-home media Hong Kong
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Analysis of Leader Intelligence in Telecommunication Industry in Indonesia
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作者 Ratri Wahyuningtyas 《Journal of Modern Accounting and Auditing》 2014年第1期125-132,共8页
Intelligence is individual capacity to act appropriate with purpose, think rationally, and adjust with environmental conditions. A successful company is related with the intelligence and ability of its leader to creat... Intelligence is individual capacity to act appropriate with purpose, think rationally, and adjust with environmental conditions. A successful company is related with the intelligence and ability of its leader to create excellent strategies to be a winner in a competition. High competition occurs among cellular operators in Indonesia. The big-five companies in telecommunication industry are PT. Telkomsel Tbk., PT. XL Axiata Tbk., PT. Indosat Tbk., PT. Telkom Tbk., and PT. Bakrie Telecom Tbk.. Intelligence development is a main focus for an individual to be an effective leader in every situation. The purpose of this research is to find out more about leader intelligence in telecommunication industry. This research uses survey and descriptive method. Operational variables consist of intellectual intelligence (X0, emotional intelligence (X2), spiritual intelligence (X3), and adversity intelligence (X4). We use the Likert type as a scale of quetionaire. We use convenience sampling as a sampling technique. Results from data processing show that intellectual intelligence, emotional intelligence, spiritual intelligence, and adversity intelligence of leader in telecommunication industry are included in high category with an average percentage of 77.95%. There is no dominant intelligence that is needed to be a successful leader. The main focus is how leaders can synergize all the intelligence that they have to solve a problem, and they must also realize that changes in the telecommunication industry are very fast, so they must familiarize themselves to uncertain situations. 展开更多
关键词 intellectual intelligence emotional intelligence spiritual intelligence adversity intelligence
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Exploring the relationship of physical exercise situations, attitude and intensity with middle school students' shame
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作者 Shenghua QI 《International Journal of Technology Management》 2013年第3期1-4,共4页
In order to explore the relationship between physical exercises and the feeling of shame, 1258 Shanghai middle school students are surveyed with the help of the middle school students' shame measurement scale with th... In order to explore the relationship between physical exercises and the feeling of shame, 1258 Shanghai middle school students are surveyed with the help of the middle school students' shame measurement scale with the combination of delaminating and random sampling. The results of questionnaire show that the feeling of shame is closely related with the scene of physical exercises, the extent students like physical exercises and the intensity they take exercises, which provide methodological support for the remission of the shame of middle school students with physical exercise. 展开更多
关键词 Middle School Students SHAME Physical Exercise
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Research on the Gender and Age Differences of Middle School Students' Shame Sense
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作者 Shenghua QI 《International Journal of Technology Management》 2013年第6期64-67,共4页
In order to ensure the existence of the gender and age differences of middle school students' shame, 1258 Shanghai middle school students are surveyed with the help of the Middle school students' shame measurement s... In order to ensure the existence of the gender and age differences of middle school students' shame, 1258 Shanghai middle school students are surveyed with the help of the Middle school students' shame measurement scale with the combination of delaminating and random sampling. The results of questionnaire show that there are significant gender differences in middle school students' shame and the average scores of male students' shame are higher than those of female students. Besides, there does exist significant age differences in middle school students' shame, but it is not simple linear relationship between the feeling of shame and ages. The feeling of shame reaches maximum at the age of 14 and intervention should be given at this age, which young students feel sensitive most. It is suggested that collective remission of the shame should be offered to middle school students with the methods such as physical exercises, persuasion etc. 展开更多
关键词 Middle School Student SHAME Gender Difference Age Difference
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Importance Sampling Strategy for Oscillatory Stochastic Processes
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作者 Jan Podrouzek 《Journal of Mechanics Engineering and Automation》 2012年第11期663-670,共8页
This paper contributes to the structural reliability problem by presenting a novel approach that enables for identification of stochastic oscillatory processes as a critical input for given mechanical models. Identifi... This paper contributes to the structural reliability problem by presenting a novel approach that enables for identification of stochastic oscillatory processes as a critical input for given mechanical models. Identification development follows a transparent image processing paradigm completely independent of state-of-the-art structural dynamics, aiming at delivering a simple and wide purpose method. Validation of the proposed importance sampling strategy is based on multi-scale clusters of realizations of digitally generated non-stationary stochastic processes. Good agreement with the reference pure Monte Carlo results indicates a significant potential in reducing the computational task of first passage probabilities estimation, an important feature in the field of e.g., probabilistic seismic design or risk assessment generally. 展开更多
关键词 Stochastic process critical excitation reliability analysis importance sampling image processing pattern recognition identification problem.
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从抗菌药物的应用问题看药学常识普及的重要性
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作者 杜晓燕 《中国水电医学》 2010年第3期170-170,共1页
抗菌药物的应用问题,正在日益引起人们的关注和重视。作为临床应用最广泛的药物之一,抗菌药物在治愈了全世界许多患者的疾病,乃至挽救了许多患者生命的同时,也在全球范围内出现了由于其不合理的应用而导致的不良后果,如不良反应增多、... 抗菌药物的应用问题,正在日益引起人们的关注和重视。作为临床应用最广泛的药物之一,抗菌药物在治愈了全世界许多患者的疾病,乃至挽救了许多患者生命的同时,也在全球范围内出现了由于其不合理的应用而导致的不良后果,如不良反应增多、细菌耐药性增长以及治疗的失败等。 展开更多
关键词 抗菌药物 医药工作者 滥用现象 病原微生物 用药知识 洪昭光 药品知识 不良反应 感染性疾病 抽样问
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Generic Issues on Broad-Scale Soil Monitoring Schemes: A Review 被引量:1
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作者 D. ARROUAYS B. P. MARCHANT +6 位作者 N. P. A. SABY J. MEERSMANS T. G. ORTON M. P. MARTIN P. H. BELLAMY R. M. LARK M. KIBBLEWHITE 《Pedosphere》 SCIE CAS CSCD 2012年第4期456-469,共14页
Numerous scientific challenges arise when designing a soil monitoring network (SMN), especially when assessing large areas and several properties that are driven by numerous controlling factors of various origins and ... Numerous scientific challenges arise when designing a soil monitoring network (SMN), especially when assessing large areas and several properties that are driven by numerous controlling factors of various origins and scales. Different broad approaches to the establishment of SMNs are distinguished. It is essential to establish an adequate sampling protocol that can be applied rigorously at each sampling location and time. We make recommendations regarding the within-site sampling of soil. Different statistical methods should be associated with the different types of sampling design. We review new statistical methods that account for different sources of uncertainty. Except for those parameters for which a consensus exists, the question of testing method harmonisation remains a very difficult issue. The establishment of benchmark sites devoted to harmonisation and inter-calibration is advocated as a technical solution. However, to our present knowledge, no study has addressed crucial scientific issues such as how many calibration sites are necessary and how to locate them. 展开更多
关键词 networks sampling soil quality spatial analysis temporal analysis
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