The virtual community has become a new life style as for human,but the public's acceptance is relatively low at present.So the research about the mechanism of the influence on the cohesiveness and the collective e...The virtual community has become a new life style as for human,but the public's acceptance is relatively low at present.So the research about the mechanism of the influence on the cohesiveness and the collective efficiency in virtual community has an important theoretical value and practical value.In the paper,the key variables that affect virtual community cohesiveness are extracted from two aspects—self-perception of community members and community environment,and the influence mechanism model of virtual community cohesiveness and community collective efficiency is established based on Triadic Reciprocal Determinism.By means of the questionnaire on the community members and the empirical analysis,the key factors influencing cohesiveness of virtual community are brought up,as well as the mechanism that the four dimensions of cohesiveness work,on collective efficiency.According to the results,it is practically meaningful that the problems and insufficiency in the operation of existing virtual community are discovered,which guides the operating managers of the virtual community to formulate operation policy of the virtual community for operating managers to develop strategies.展开更多
With the increasing popularity of the Internet and mobile Internet, the Virtual Community （VC） is becoming an important medium for person-to-person communication. To realise the potential of the VC, it is neces- sar...With the increasing popularity of the Internet and mobile Internet, the Virtual Community （VC） is becoming an important medium for person-to-person communication. To realise the potential of the VC, it is neces- sary to cultivate within it good group cohesion and vitality. Using empirical and experimental research methods, this study explores the ef- fect of users＇ trust in the VC Platform （VCP） on group cohesion and vitality and how brand and perceived privacy security can affect us- ers＇ trust in the VC. The research results indi- cate that the brand of the VCP can directly af- fect users＇ trust in the VC, and can also influe- nce it indirectly through users＇ perceived pri- vacy protection and perceived security protec- tion. Further, this study also confu＇ms that the performance of the VC （group cohesion and vitality） is significantly affected by users＇ trust in the VC. The results of this study can provide theoretical guidance for internet companies to maintain and enhance the value of VCs.展开更多
基金This work has been supported by National Natural Science Foundation of China （No. 71271032）.
文摘The virtual community has become a new life style as for human,but the public's acceptance is relatively low at present.So the research about the mechanism of the influence on the cohesiveness and the collective efficiency in virtual community has an important theoretical value and practical value.In the paper,the key variables that affect virtual community cohesiveness are extracted from two aspects—self-perception of community members and community environment,and the influence mechanism model of virtual community cohesiveness and community collective efficiency is established based on Triadic Reciprocal Determinism.By means of the questionnaire on the community members and the empirical analysis,the key factors influencing cohesiveness of virtual community are brought up,as well as the mechanism that the four dimensions of cohesiveness work,on collective efficiency.According to the results,it is practically meaningful that the problems and insufficiency in the operation of existing virtual community are discovered,which guides the operating managers of the virtual community to formulate operation policy of the virtual community for operating managers to develop strategies.
基金supported by the National Natural Science Foundation of China under Grants No.71201011,No.71301106,No.71103021the Ministry of Education in China under Grants No.13YJA630084,No.13YJC630034,No.20120005120001
文摘With the increasing popularity of the Internet and mobile Internet, the Virtual Community （VC） is becoming an important medium for person-to-person communication. To realise the potential of the VC, it is neces- sary to cultivate within it good group cohesion and vitality. Using empirical and experimental research methods, this study explores the ef- fect of users＇ trust in the VC Platform （VCP） on group cohesion and vitality and how brand and perceived privacy security can affect us- ers＇ trust in the VC. The research results indi- cate that the brand of the VCP can directly af- fect users＇ trust in the VC, and can also influe- nce it indirectly through users＇ perceived pri- vacy protection and perceived security protec- tion. Further, this study also confu＇ms that the performance of the VC （group cohesion and vitality） is significantly affected by users＇ trust in the VC. The results of this study can provide theoretical guidance for internet companies to maintain and enhance the value of VCs.
