Sustainable world heritage management represents an approach for managing the resources of a property by integrating environmental, economic, and social issues. It aims to provide sustainable benefits for future gener...Sustainable world heritage management represents an approach for managing the resources of a property by integrating environmental, economic, and social issues. It aims to provide sustainable benefits for future generations, while protect the property and minimize the possible adverse social, economic and environmental impacts. Indicators of sustainable development, which summarize information for decision-making, are invaluable to learn the efficiency and effectiveness of property management. Scientists in many fields devised several conceptual models of environmental statistics and indicators, of which, DPSIR (Driving forces – Pressure – State – Impact – Response) is thought to be the best available one in identifying and developing indicators of sustainable development. Based on the DPSIR conceptual model and indicator selection criteria, the present paper proposed a methodology framework for selecting indicators to assess the sustainable development of a natural heritage site. The proposed framework included a multi-level hierarchical structure for various indicators and indexes, a modified DPSIR frame to identify key issues in property management and a set of indicators for evaluating the sustainability in Sichuan Giant Panda Sanctuaries.展开更多
The intellectual property protection, whether judicial or administrative, is evaluated through a performance evaluation indicator system. To building up such a system, we must follow certain working procedures which u...The intellectual property protection, whether judicial or administrative, is evaluated through a performance evaluation indicator system. To building up such a system, we must follow certain working procedures which usually consist of four steps： to determine the performance objectives, to design the structure of indicator system, to specify the indicators and to set up the weight of indicators. Each step plays a different role in performance evaluation indicator system and has its own impact on the realization of performance evaluation objectives respectively. So the scientifically building up a performance evaluation indicator system is the key to determine whether the intellectual property is protected well or not.展开更多
In this paper the author examines the extent to which word of mouth （WOM） impact on customer equity and brand equity, two of the most popular metrics of marketing productivity. WOM is the most ancient and effective ...In this paper the author examines the extent to which word of mouth （WOM） impact on customer equity and brand equity, two of the most popular metrics of marketing productivity. WOM is the most ancient and effective communication tool because its low cost affects the efficiency in the allocation of marketing resources. After an extensive literature review, the author proposes several propositions to be tested in the future concerning how WOM might affect each element of brand equity and customer equity.展开更多
文摘Sustainable world heritage management represents an approach for managing the resources of a property by integrating environmental, economic, and social issues. It aims to provide sustainable benefits for future generations, while protect the property and minimize the possible adverse social, economic and environmental impacts. Indicators of sustainable development, which summarize information for decision-making, are invaluable to learn the efficiency and effectiveness of property management. Scientists in many fields devised several conceptual models of environmental statistics and indicators, of which, DPSIR (Driving forces – Pressure – State – Impact – Response) is thought to be the best available one in identifying and developing indicators of sustainable development. Based on the DPSIR conceptual model and indicator selection criteria, the present paper proposed a methodology framework for selecting indicators to assess the sustainable development of a natural heritage site. The proposed framework included a multi-level hierarchical structure for various indicators and indexes, a modified DPSIR frame to identify key issues in property management and a set of indicators for evaluating the sustainability in Sichuan Giant Panda Sanctuaries.
文摘The intellectual property protection, whether judicial or administrative, is evaluated through a performance evaluation indicator system. To building up such a system, we must follow certain working procedures which usually consist of four steps： to determine the performance objectives, to design the structure of indicator system, to specify the indicators and to set up the weight of indicators. Each step plays a different role in performance evaluation indicator system and has its own impact on the realization of performance evaluation objectives respectively. So the scientifically building up a performance evaluation indicator system is the key to determine whether the intellectual property is protected well or not.
文摘In this paper the author examines the extent to which word of mouth （WOM） impact on customer equity and brand equity, two of the most popular metrics of marketing productivity. WOM is the most ancient and effective communication tool because its low cost affects the efficiency in the allocation of marketing resources. After an extensive literature review, the author proposes several propositions to be tested in the future concerning how WOM might affect each element of brand equity and customer equity.
