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产品换制成本与用户品牌忠诚 被引量:1
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作者 徐林清 《商讯(商业经济文荟)》 北大核心 2002年第6期19-21,共3页
对于特定产品 ,用户一旦使用后就不再轻易更换另一种类似的产品 ,因为换用其他产品需要付出代价 ,这种代价即是换制成本。换制成本是形成品牌忠诚的一个十分关键的因素。和用户对产品的满意度不同 ,换制成本是一个带有某种强制性的因素... 对于特定产品 ,用户一旦使用后就不再轻易更换另一种类似的产品 ,因为换用其他产品需要付出代价 ,这种代价即是换制成本。换制成本是形成品牌忠诚的一个十分关键的因素。和用户对产品的满意度不同 ,换制成本是一个带有某种强制性的因素。企业可以通过影响换制成本来建立消费者对本企业产品品牌的忠诚。 展开更多
关键词 用户品牌忠诚 产品换制成本 营销策略 企业 品牌忠诚度
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锁定效应与锁定用户
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作者 徐林清 《社会科学动态》 2002年第12期27-28,共2页
对于特定产品,用户一旦使用后就不再轻易更换另一种类似的产品,因为换用其他产品需要付出代价,这种代价可能来自人们的习惯,也可能来自掌握这种产品的使用方法所需要的学习成本和添加新的辅助设备的成本,还可能来自采用其他产品的... 对于特定产品,用户一旦使用后就不再轻易更换另一种类似的产品,因为换用其他产品需要付出代价,这种代价可能来自人们的习惯,也可能来自掌握这种产品的使用方法所需要的学习成本和添加新的辅助设备的成本,还可能来自采用其他产品的预期风险。这就是所谓的换制成本,有时也称之为“锁定效应”。 展开更多
关键词 锁定效应 换制成本 品牌忠诚度 市场份额 营销策略 目标顾客 客户关系管理
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Multi-objective nonlinear model predictive control through switching cost functions and its applications to chemical processes 被引量:1
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作者 何德峰 余世明 俞立 《Chinese Journal of Chemical Engineering》 SCIE EI CAS CSCD 2015年第10期1662-1669,共8页
This paper proposes a switching multi-objective model predictive control(MOMPC) algorithm for constrained nonlinear continuous-time process systems.Different cost functions to be minimized in MPC are switched to satis... This paper proposes a switching multi-objective model predictive control(MOMPC) algorithm for constrained nonlinear continuous-time process systems.Different cost functions to be minimized in MPC are switched to satisfy different performance criteria imposed at different sampling times.In order to ensure recursive feasibility of the switching MOMPC and stability of the resulted closed-loop system,the dual-mode control method is used to design the switching MOMPC controller.In this method,a local control law with some free-parameters is constructed using the control Lyapunov function technique to enlarge the terminal state set of MOMPC.The correction term is computed if the states are out of the terminal set and the free-parameters of the local control law are computed if the states are in the terminal set.The recursive feasibility of the MOMPC and stability of the resulted closed-loop system are established in the presence of constraints and arbitrary switches between cost functions.Finally,implementation of the switching MOMPC controller is demonstrated with a chemical process example for the continuous stirred tank reactor. 展开更多
关键词 Nonlinear system Model predictive control Multi-objective control Switched control Continuous stirred tank reactor
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Loop Compensator Design for DCM Peak-Current-Mode Control DC-DC Buckboost Converter 被引量:1
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作者 J.J. Shieh C.H. Chao 《Journal of Energy and Power Engineering》 2010年第4期30-36,共7页
An analytic closed-form based loop compensator for direct current-direct current (DC-DC) buckboost converter in discontinuous conduction with peak current-mode control is proposed to increase efficiency of the desir... An analytic closed-form based loop compensator for direct current-direct current (DC-DC) buckboost converter in discontinuous conduction with peak current-mode control is proposed to increase efficiency of the desired process through systemization. As a result, the process saves a lot of computation time that can be translated into design cost savings. Finally, the output voltage regulation in the presence of audio susceptibility and output impedance is shown for verifying. 展开更多
关键词 Converter PEAK current mode audio susceptibility output impedance
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Cross inhibition improves activity selection when switching incurs time costs 被引量:1
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作者 James A. R. MARSHALL Angelique FAVR +4 位作者 EAU-PEIGN Lutz FROMHAGE John M. MCNAMARA Liarme F. S. MEAH Alasdair I. HOUSTON 《Current Zoology》 SCIE CAS CSCD 2015年第2期242-250,共9页
We consider a behavioural model of an animal choosing between two activities, based on positive feedback, and exa- mine the effect of introducing cross inhibition between the motivations for the two activities. While ... We consider a behavioural model of an animal choosing between two activities, based on positive feedback, and exa- mine the effect of introducing cross inhibition between the motivations for the two activities. While cross-inhibition has pre- viously been included in models of decision making, the question of what benefit it may provide to an animal's activity selection behaviour has not previously been studied. In neuroscience and in collective behaviour cross-inhibition, and other equivalent means of coupling evidence-accumulating pathways, have been shown to approximate statistically-optimal decision-making and to adaptively break deadlock, thereby improving decision performance. Switching between activities is an ongoing decision process yet here we also find that cross-inhibition robustly improves its efficiency, by reducing the frequency of costly switches between behaviours . 展开更多
关键词 Crossinhibition Geometric framework FORAGING Activity selection NEUROSCIENCE Behaviour
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