探店是指人们去餐厅用餐时,用拍摄、拍照等方式进行分享的一种方式。在我国,“探店经济”已经成为新的产业,2022年,抖音里关于探店视频的播放量已突破千亿次。论文通过对探店行业目前的状况进行分析,对该行业的进一步发展提出建议,具有...探店是指人们去餐厅用餐时,用拍摄、拍照等方式进行分享的一种方式。在我国,“探店经济”已经成为新的产业,2022年,抖音里关于探店视频的播放量已突破千亿次。论文通过对探店行业目前的状况进行分析,对该行业的进一步发展提出建议,具有重要的现实意义。论文分析了不同年龄和性别的人在选择探店视频时考虑的影响因素是否有差异;分析了不同性别和年龄的人对探店视频爆火的原因是否有差异,以及他们的影响程度如何;可以根据哪些变量预测观看探店视频的频率和是否会选择博主推荐的餐厅;指出了探店行业的问题及解决措施。分析的数据源于发放并回收的607份问卷,而分析方法为描述性统计、信效度分析、独立样本T检验、单因素方差、神经网络分析。分析结果表明,不同性别的人对于选择探店视频所受到的种种影响程度和探店视频爆火原因的重要程度上无差异;不同年龄的人对于选择探店视频所受到的种种影响程度和探店视频爆火原因的重要程度上有差异;可根据人们认为在选择探店视频时探店博主的粉丝人气的重要程度预测观看视频的频率;可根据人们对更多专业厨师加入探店队伍对探店视频爆火的影响程度预测是否会选择博主推荐的餐厅。解决探店视频问题的建议:商家要守法经营、探店博主需诚信探店、相关部门要加强监管、消费者要提升自我保护意识、视频平台要完善审核鼓励机制。Exploration restaurant refers to a way for people to share information through photography and other means when dining in a restaurant. In China, the “exploration restaurant economy” has become a new industry. In 2022, the number of videos about exploration restaurant in TikTok has exceeded 100 billion times. The thesis analyzes the current situation of the exploration restaurant industry and provides suggestions for its further development, which has important practical significance. The thesis analyzes whether there are differences in the influencing factors considered by people of different ages and genders when choosing exploration restaurant videos;analyzes whether there are differences in the reasons for the popularity of store exploration videos among people of different genders and ages, and how much influence they have;based on which variables can we predict the frequency of watching exploration restaurant videos and whether people will choose restaurants recommended by bloggers;and points out the problems and solutions in the exploration restaurant industry. The analyzed data comes from 607 questionnaires distributed and collected. The analysis methods include descriptive statistics, reliability and validity analysis, independent sample T-test, one-way ANOVA, and neural network analysis. The analysis results show that there is no difference in the degree of influence and importance of the reasons for the popularity of exploration restaurant videos among people of different genders;there are differences in the degree of influence and importance of the reasons for the popularity of exploration restaurant videos among people of different ages;the frequency of watching a exploration restaurant video can be predicted based on the importance of the fan popularity of the exploration restaurant blogger when people consider it;we can predict whether people will choose restaurants recommended by bloggers based on the impact of more professional chefs joining the search team on the popularity of search videos. Suggestions for solving the problem of exploration restaurant videos: merchants should operate in accordance with the law, exploration restaurant bloggers should have integrity, relevant departments should strengthen supervision, consumers should enhance self-protection awareness, and video platforms should improve audit and incentive mechanisms.展开更多
文摘探店是指人们去餐厅用餐时,用拍摄、拍照等方式进行分享的一种方式。在我国,“探店经济”已经成为新的产业,2022年,抖音里关于探店视频的播放量已突破千亿次。论文通过对探店行业目前的状况进行分析,对该行业的进一步发展提出建议,具有重要的现实意义。论文分析了不同年龄和性别的人在选择探店视频时考虑的影响因素是否有差异;分析了不同性别和年龄的人对探店视频爆火的原因是否有差异,以及他们的影响程度如何;可以根据哪些变量预测观看探店视频的频率和是否会选择博主推荐的餐厅;指出了探店行业的问题及解决措施。分析的数据源于发放并回收的607份问卷,而分析方法为描述性统计、信效度分析、独立样本T检验、单因素方差、神经网络分析。分析结果表明,不同性别的人对于选择探店视频所受到的种种影响程度和探店视频爆火原因的重要程度上无差异;不同年龄的人对于选择探店视频所受到的种种影响程度和探店视频爆火原因的重要程度上有差异;可根据人们认为在选择探店视频时探店博主的粉丝人气的重要程度预测观看视频的频率;可根据人们对更多专业厨师加入探店队伍对探店视频爆火的影响程度预测是否会选择博主推荐的餐厅。解决探店视频问题的建议:商家要守法经营、探店博主需诚信探店、相关部门要加强监管、消费者要提升自我保护意识、视频平台要完善审核鼓励机制。Exploration restaurant refers to a way for people to share information through photography and other means when dining in a restaurant. In China, the “exploration restaurant economy” has become a new industry. In 2022, the number of videos about exploration restaurant in TikTok has exceeded 100 billion times. The thesis analyzes the current situation of the exploration restaurant industry and provides suggestions for its further development, which has important practical significance. The thesis analyzes whether there are differences in the influencing factors considered by people of different ages and genders when choosing exploration restaurant videos;analyzes whether there are differences in the reasons for the popularity of store exploration videos among people of different genders and ages, and how much influence they have;based on which variables can we predict the frequency of watching exploration restaurant videos and whether people will choose restaurants recommended by bloggers;and points out the problems and solutions in the exploration restaurant industry. The analyzed data comes from 607 questionnaires distributed and collected. The analysis methods include descriptive statistics, reliability and validity analysis, independent sample T-test, one-way ANOVA, and neural network analysis. The analysis results show that there is no difference in the degree of influence and importance of the reasons for the popularity of exploration restaurant videos among people of different genders;there are differences in the degree of influence and importance of the reasons for the popularity of exploration restaurant videos among people of different ages;the frequency of watching a exploration restaurant video can be predicted based on the importance of the fan popularity of the exploration restaurant blogger when people consider it;we can predict whether people will choose restaurants recommended by bloggers based on the impact of more professional chefs joining the search team on the popularity of search videos. Suggestions for solving the problem of exploration restaurant videos: merchants should operate in accordance with the law, exploration restaurant bloggers should have integrity, relevant departments should strengthen supervision, consumers should enhance self-protection awareness, and video platforms should improve audit and incentive mechanisms.
