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我国要素供应商市场投入方式作用机制研究
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作者 董言 李桂华 《未来与发展》 2018年第11期74-78,共5页
本研究从我国要素供应商视角,以消费者感知价值为中介变量,探究市场投入方式与消费者购买意愿间的关系。实证结果显示,要素供应商拉式战略和推式战略均对消费者购买意愿有正向影响;终端产品差异化感知和质量感知在二者关系中具有部分中... 本研究从我国要素供应商视角,以消费者感知价值为中介变量,探究市场投入方式与消费者购买意愿间的关系。实证结果显示,要素供应商拉式战略和推式战略均对消费者购买意愿有正向影响;终端产品差异化感知和质量感知在二者关系中具有部分中介作用。 展开更多
关键词 战略 推式战略 要素品牌价值 购买意愿
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探究青岛啤酒的竞争策略
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作者 李俊 《科技信息》 2006年第12X期109-109,115,共2页
中国在各个方面缺少世界著名品脾。中国需要培养自己的品脾。企业经营有三个阶段:原始积累阶段、产品经营阶段和品脾经营阶段。原始积累阶段创造企业经营所必须的资源。产品经营阶段培育出一个支柱产品,而品牌经营阶段则要造就一个企... 中国在各个方面缺少世界著名品脾。中国需要培养自己的品脾。企业经营有三个阶段:原始积累阶段、产品经营阶段和品脾经营阶段。原始积累阶段创造企业经营所必须的资源。产品经营阶段培育出一个支柱产品,而品牌经营阶段则要造就一个企业可以长久依赖的核心品牌。市场竞争是激烈的,企业每天都要面对不同的竞争环境和对手。成功的企业必须能够根据市场的变化及时调整自己的竞争策略。青岛啤酒作为中国啤酒行业的旗帜,能够长期作为中国啤酒行业的市场领导者,其中其独特的市场竞争和管理策略值得我们研究。 展开更多
关键词 品牌 渠道 推式战略
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Goal Evolution and Promotion Strategies of Rural Revitalization in the View of Common Prosperity 被引量:21
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作者 Wei Houkai Cui Kai Wang Yu 《China Economist》 2022年第4期50-76,共27页
Rural revitalization is not only an important development goal for the Chinese government, but also a path to development. It is a crucial strategic choice of socialism with Chinese characteristics in a new epoch that... Rural revitalization is not only an important development goal for the Chinese government, but also a path to development. It is a crucial strategic choice of socialism with Chinese characteristics in a new epoch that to achieve both urban-rural and intrarural prosperity in the course of promoting rural revitalization. In the context of common prosperity, the key to achieving rural revitalization is to strive for the year 2050 long-term objectives of “robust agriculture, beautiful countryside and well-off farmers”, while also accelerating efforts to meet the mid-term targets of “improving the quality and efficiency of agriculture, making rural areas suitable to live and work, and ensuring farmers are affluent and well-off”. In terms of a strategic path, it is vital to combine endogenous growth with a sharing mechanism, with the former aiming to stimulate the internal vitality of rural areas and unleash their growth potential, and the latter to ensure that wealth is shared among all people and access to basic public services is made equal. To implement the strategy, it is suggested to take a regionally differentiated approach and a classification differentiated approach by scientifically grasping rural differences and identifying policy priorities, and explore innovative and diversified mechanisms of rural common prosperity. 展开更多
关键词 Common prosperity rural revitalization shared growth promotion strategy
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