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基于网络视频弹幕情感分析的广告插入机制对消费者冲动购买意愿的影响 被引量:9
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作者 李曼宁 于晶芸 +1 位作者 蒋忠中 孙雁鸣 《系统管理学报》 CSSCI CSCD 北大核心 2021年第6期1187-1197,共11页
在网络视频广告投放环境下,不同的广告插入机制会影响用户的信息处理,进而影响用户的广告态度、品牌意识和冲动购买意愿。结合当前网络视频实时弹幕信息和不同类型产品广告的特点,创新性地提出一种基于弹幕情感分析的情感匹配广告插入... 在网络视频广告投放环境下,不同的广告插入机制会影响用户的信息处理,进而影响用户的广告态度、品牌意识和冲动购买意愿。结合当前网络视频实时弹幕信息和不同类型产品广告的特点,创新性地提出一种基于弹幕情感分析的情感匹配广告插入机制。基于人的情感-认知决策理论,建立结构方程模型并检验了内容匹配广告插入机制和情感匹配广告插入机制下的广告效果。结果表明:情感匹配比内容匹配的广告插入机制更有助于用户的信息处理,且能够形成积极的广告态度和品牌意识,促进冲动购买意愿;产品类型在广告插入机制和用户信息处理的关系中起到调节作用,实用型产品适合于内容匹配广告插入机制,享乐型产品适合于情感匹配广告插入机制。 展开更多
关键词 弹幕数据情感分析 广告插入机制 广告态度 品牌意识 冲动购买意愿
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An Optimization Design of a Weft Insertion Mechanism for Rapier Looms 被引量:5
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作者 竺志超 方志和 《Journal of Donghua University(English Edition)》 EI CAS 2003年第3期38-41,共4页
By analyzing a combined and spatial 6-bar linkage weft insertion mechanism, its practical model for optimization design is set up and the modification of penalty strategy is put forward so that the genetic algorithm c... By analyzing a combined and spatial 6-bar linkage weft insertion mechanism, its practical model for optimization design is set up and the modification of penalty strategy is put forward so that the genetic algorithm can be better used in optimization design for mechanisms with non- linear constraints. The design result is discussed. 展开更多
关键词 最优化设计 纬纱 插入机制 剑杆织机 遗传算法 机构分析
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Kinematic Analysis of Elliptic-Gear & Eccentric Slider-Crank & Uniform-Pitch Screw Weft-Insertion Mechanism 被引量:3
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作者 陈建能 赵雄 +2 位作者 蒋淼 金绥强 胡连军 《Journal of Donghua University(English Edition)》 EI CAS 2010年第6期852-857,共6页
In order to analyze the kinematic performances of elliptic-gear & eccentric slider-crank & uniform-pitch screw weft-insertion mechanism proposed by us,kinematic mathematic models of the mechanism were establis... In order to analyze the kinematic performances of elliptic-gear & eccentric slider-crank & uniform-pitch screw weft-insertion mechanism proposed by us,kinematic mathematic models of the mechanism were established,and an aided analytic software was compiled.Influences of some important parameters on the kinematic characteristics of the mechanism were analyzed.A group of preferable parameters were obtained according to the software and some requirements.Comparisons of kinematic performances were made between the proposed mechanism and the variable-pitch screw insertion mechanism of C401 rapier loom manufactured by Vamatex Corp in Italy.The results show that the proposed mechanism can meet the requirements of inserting wefts. 展开更多
关键词 插入机制 运动学 ellipticgear 怪癖的滑块曲柄 一致沥青的螺丝钉
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Reverse Design and Test of Non-circular Gear & Crank-Rocker & Gear Trains Weft Insertion Mechanism 被引量:2
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作者 陈建能 赵雄 +1 位作者 胡宇龙 任根勇 《Journal of Donghua University(English Edition)》 EI CAS 2011年第3期243-247,共5页
For the purpose of obtaining satisfactory performance of the non-circular gear & crank-rocker & gear trains (NCCRG) weft insertion mechanism which was proposed in this paper, the ideal kinematic curve of this ... For the purpose of obtaining satisfactory performance of the non-circular gear & crank-rocker & gear trains (NCCRG) weft insertion mechanism which was proposed in this paper, the ideal kinematic curve of this weft insertion mechanism was given, and the reverse solution models of this mechanism were established. A reverse design and simulation software was compiled based on Visual Basic 6.0 to obtain the mechanism parameters, including the pitch curves and tooth profiles of the non-circular gears. A test-bed of this mechanism was developed according to these parameters. The kinematic performance of this weft insertion mechanism was tested by high-speed video tape recorder with its corresponding video analytical software Blaster's MAS. And the test results were identical with the theoretical calculation. Compared with the conjugate cam weft insertion mechanism which is applied on TT96 rapier loom, under the condition of same weft insertion rate, the variation of acceleration of this mechanism is smaller. This novel weft insertion mechanism can meet the requirements of weft insertion on rapier looms with smooth and steady motion. 展开更多
关键词 非圆形的齿轮 插入机制 轻巧而细长的剑织布机 反向的设计 测试学习
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