The paper examined the consumption pattern and attitude of households for local and imported rice in Ekiti State, Nigeria. The specific objectives of the paper are to： examine the household preference and consumption...The paper examined the consumption pattern and attitude of households for local and imported rice in Ekiti State, Nigeria. The specific objectives of the paper are to： examine the household preference and consumption level of local and imported rice, examine price variation between local and imported rice and identify the major problems confronting marketers of local and imported rice. Data were collected from 100 randomly chosen households with the aid of structured questionnaire. Data collected were analyzed with the use of descriptive statistics such as frequency, percentages, chi-square, t-test and regression analysis. The paper revealed among others that majority of the respondents prefer to consume local rice to imported rice because of its more palatability, health benefits, readily availability and relatively cheap price. The average price per kilogramme of local rice is 200 Naira compared to that of imported rice which is 300 Naira. The difference in price is as a result of exchange rate and costs associated with smuggling of imported rice across the border of Nigeria from neighbouring countries. Nonetheless, the quality of local rice is still very low when compared to imported rice in terms of degree of impurities such as stone and shafts and the level of polishing.展开更多
文摘The paper examined the consumption pattern and attitude of households for local and imported rice in Ekiti State, Nigeria. The specific objectives of the paper are to： examine the household preference and consumption level of local and imported rice, examine price variation between local and imported rice and identify the major problems confronting marketers of local and imported rice. Data were collected from 100 randomly chosen households with the aid of structured questionnaire. Data collected were analyzed with the use of descriptive statistics such as frequency, percentages, chi-square, t-test and regression analysis. The paper revealed among others that majority of the respondents prefer to consume local rice to imported rice because of its more palatability, health benefits, readily availability and relatively cheap price. The average price per kilogramme of local rice is 200 Naira compared to that of imported rice which is 300 Naira. The difference in price is as a result of exchange rate and costs associated with smuggling of imported rice across the border of Nigeria from neighbouring countries. Nonetheless, the quality of local rice is still very low when compared to imported rice in terms of degree of impurities such as stone and shafts and the level of polishing.
