数字传播环境下学术期刊把关行为审视

随着数字新媒体的关键技术和服务平台的不断成熟,传统把关人角色必须对自身重新审视.构建科学的把关体系,强化把关人的行为:慎把思想关,提高信息的导向性;严把学术关,提高期刊竞争力;精把规范关,提高期刊呈现度;善引社会公众监督,完善监督体系.增强知识整合能力,提高学术导向、信息互动能力.

数字传播环境下广告观念的变革

能识别出资人、付费的、强迫性接受的传统广告,在数字传播环境下,却显示出淡化广告主、广告接受者不再受强迫而拥有了高度自主权,且使广告信息与在线购物融为一体之特点。如此则必然引发广告观念上的悄然变革,其具体体现为:广告媒体由分立到融合、广告对象由大众到小众、广告形式(时空)由明确到消融、广告效果由单向到互动、广告核心由创意到策划。

后真相生成研究的认识论批评:兼论恢复真相的方法

对于后真相的分析批评而言,现有研究已经转向后真相现象生成的认识论。恢复人们对真相的信心,已经成为摆在知识分子面前的一道难题。从批评后真相现象生成的认识论看,当前后真相现象研究中有两个关键“遗忘”和两个关键因素的“忽略”,从而导致对后真相生成的认识论批评的不彻底。关键“遗忘”指向世界观和方法论,即对后现代,特别是对解构主义知识的遗忘,对后真相“泛化式抽象”的表达方式的遗忘。关键因素“忽略”指向对后真相现象生成中的作用因素:对人类传播活动意义的无限推崇,对经济符号资本控制逻辑的滥用。为此,要破除后真相,恢复真相,应当从多维知识体系出发,以社会治理为手段,重塑自媒体舆论秩序。

Research on the Digital Communication Strategy of Intangible Cultural Heritage under the New Media Environment

In the field of intangible cultural heritage＇ s digital protection, a lot of research work has been made by all countries in the world, while the research on the digital commuuication of intangible cultural heritage is few and especially rarely seen in China. Under the premise, in this paper, the factors influencing intangible cultural heritage in the communication process are analyzed based on the information characteristics of intangible cultural heritage and the advantages of I-Space framework model in researching information transfer. Also, combined with the birch bark making technology in Heilongjiang province, the knowledge-based and signified communication strategy of intangible cultural heritage is proposed, aiming at providing new ideas for the researches on the digital communication of intangible cultural heritage.